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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Aa, Eva P. van der"
~person:"Cenfetelli, Ronald T."
~person:"Gottschalk, Sabrina Alexandra"
~source:"econis"
~subject:"Decision"
~subject:"Online-Handel"
~subject:"Risk"
~subject:"Social Web"
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Viral marketing
5
Virales Marketing
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Consumer behaviour
4
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4
Online retailing
4
Internet marketing
3
Online-Marketing
3
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2
Personalisierung
2
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2
online recommenders
2
recommendation sources
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1
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Biased assimilation
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Brand image
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Decision under uncertainty
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E-commerce
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Electronic Commerce
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Electronic word of mouth
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Electronic word-of-mouth (eWOM)
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Aa, Eva P. van der
Cenfetelli, Ronald T.
Gottschalk, Sabrina Alexandra
Gopinath, Shyam
3
Schweidel, David A.
3
Bapna, Ravi
2
Benbasat, Izak
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Benlian, Alexander
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Chintagunta, Pradeep K.
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Duan, Wenjing
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Eelen, Jiska
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Eigenraam, Anniek W.
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Feng, Jie
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Fossen, Beth L.
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Hosanagar, Kartik
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Liu, Yong
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Mafael, Alexander
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Ofek, Elie
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Papatla, Purushottam
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Proserpio, Davide
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Tan, Yong
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Venkataraman, Sriram
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Verlegh, Peeter
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Viswanathan, Siva
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Wang, Xin
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Willemsen, Lotte M.
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Xu, Jingjun
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Zhang, Jie Jennifer
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Agarwal, Ritu
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Ajorlou, Amir
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Albuquerque, Paulo
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Aleti, Torgeir
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Ameri, Mina
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Source
All
ECONIS (ZBW)
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1
The relative effect of the convergence of product recommendations from various online sources
Xu, Jingjun
;
Benbasat, Izak
;
Cenfetelli, Ronald T.
- In:
Journal of management information systems : JMIS
37
(
2020
)
3
,
pp. 788-819
Persistent link: https://www.econbiz.de/10012414496
Saved in:
2
Cutting through the online review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra
;
Mafael, Alexander
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
Saved in:
3
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
4
A two-stage model of generating product advice : proposing and testing the complementarity principle
Xu, Jingjun
;
Benbasat, Izak
;
Cenfetelli, Ronald T.
- In:
Journal of management information systems : JMIS
34
(
2017
)
3
,
pp. 826-862
Persistent link: https://www.econbiz.de/10011803141
Saved in:
5
Examining biased assimilation of brand-related online reviews
Mafael, Alexander
;
Gottschalk, Sabrina Alexandra
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011616004
Saved in:
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