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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Cenfetelli, Ronald T."
~person:"Ofek, Elie"
~person:"Proserpio, Davide"
~person:"Viswanathan, Siva"
~subject:"Ansteckungseffekt"
~subject:"Arbeitsvertrag"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~subject:"Online retailing"
~subject:"Online-Handel"
~subject:"Social Web"
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Ansteckungseffekt
Arbeitsvertrag
Internet marketing
Internet
Konsumentenverhalten
Online retailing
Online-Handel
Social Web
Viral marketing
9
Virales Marketing
9
Online-Marketing
5
Consumer behaviour
4
Social web
4
online reviews
4
E-commerce
3
Electronic Commerce
3
Personalisierung
3
Personalization
3
word of mouth
3
Advertising
2
Digitale Dienste
2
Reputation
2
Web-based service
2
Werbung
2
advertising
2
online recommenders
2
recommendation sources
2
Advertising planning
1
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Beziehungsmarketing
1
Business services
1
Contagion effect
1
Corporate reputation
1
Customer integration
1
Decision
1
Decision under uncertainty
1
Entscheidung
1
Entscheidung unter Unsicherheit
1
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English
9
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Cenfetelli, Ronald T.
Ofek, Elie
Proserpio, Davide
Viswanathan, Siva
Gopinath, Shyam
4
Chintagunta, Pradeep K.
3
Fossen, Beth L.
3
Godes, David
3
Schweidel, David A.
3
Bapna, Ravi
2
Benbasat, Izak
2
Benlian, Alexander
2
Dens, Nathalie
2
Duan, Wenjing
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Feng, Jie
2
Gottschalk, Sabrina Alexandra
2
Hosanagar, Kartik
2
Kuksov, Dmitri
2
Lambrecht, Anja
2
Liu, Yong
2
Mafael, Alexander
2
Mayzlin, Dina
2
Narayan, Vishal
2
Papatla, Purushottam
2
Park, Sungsik
2
Pelsmacker, Patrick de
2
Purnawirawan, Nathalia
2
Qahri-Saremi, Hamed
2
Rui, Huaxia
2
Shin, Woochoel
2
Tan, Yong
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Tucker, Catherine
2
Venkataraman, Sriram
2
Verlegh, Peeter
2
Wang, Xin
2
Willemsen, Lotte M.
2
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Marketing science
1
Rotman School of Management working paper / University of Toronto Rotman School of Management
1
Source
All
ECONIS (ZBW)
9
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1
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
2
Creating social contagion through firm-mediated message design : evidence from a randomized field experiment
Sun, Tianshu
;
Viswanathan, Siva
;
Zheleva, Elena
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 808-827
Persistent link: https://www.econbiz.de/10012505278
Saved in:
3
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
4
The relative effect of the convergence of product recommendations from various online sources
Xu, Jingjun
;
Benbasat, Izak
;
Cenfetelli, Ronald T.
- In:
Journal of management information systems : JMIS
37
(
2020
)
3
,
pp. 788-819
Persistent link: https://www.econbiz.de/10012414496
Saved in:
5
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
6
Effectiveness of reputation in contracting for customized production : evidence from online labor markets
Lin, Mingfeng
;
Liu, Yong
;
Viswanathan, Siva
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 345-359
Persistent link: https://www.econbiz.de/10011819579
Saved in:
7
Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence
;
Ofek, Elie
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
Saved in:
8
Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide
;
Zervas, Georgios
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
Saved in:
9
A two-stage model of generating product advice : proposing and testing the complementarity principle
Xu, Jingjun
;
Benbasat, Izak
;
Cenfetelli, Ronald T.
- In:
Journal of management information systems : JMIS
34
(
2017
)
3
,
pp. 826-862
Persistent link: https://www.econbiz.de/10011803141
Saved in:
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