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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Consumer behaviour"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Consumer behaviour
Advertising effects
192
Werbewirkung
192
Konsumentenverhalten
136
Advertising
101
Werbung
100
Internet marketing
81
Online-Marketing
81
Brand image
41
Markenimage
41
Brand management
40
Markenführung
40
Social Web
33
Social web
33
Viral marketing
20
Virales Marketing
20
Brand
19
Markenartikel
19
Celebrity endorsement
17
Celebrity-Werbung
17
Emotion
17
Sponsoring
12
Sponsorship
12
Target group
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Zielgruppe
12
Beziehungsmarketing
11
Marketing management
11
Marketingmanagement
11
Relationship marketing
11
advertising
11
Experiment
10
Product Placement
10
Product placement
10
social media
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USA
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United States
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Cognition
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Computerspiel
8
Kognition
8
Mobile communications
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5
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Article
136
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Article in journal
135
Aufsatz in Zeitschrift
135
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English
136
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Bang Nguyen Viet
3
Arora, Nilesh
2
Bang, Hye Jin
2
Bijmolt, Tammo H. A.
2
Evans, Nathaniel J.
2
Feng, Yang
2
Ghosh, Tathagata
2
Hoekstra, Janita Cornelia
2
Kim, Mikyoung
2
Manyiwa, Simon
2
Pichierri, Marco
2
Prashar, Sanjeev
2
Septianto, Felix
2
Shen, Fuyuan
2
Stewart, Kristin
2
Wei, Lewen
2
Wojdynski, Bartosz W.
2
Yang, Jing
2
Aa, Eva P. van der
1
Abbasi, Amir Zaib
1
Abu Bakar bin Abdul Hamid
1
Ai, Yijie
1
Aileni, Vidyadhar Reddy
1
Aldás-Manzano, Joaquín
1
Ali, Azmat
1
Anghelcev, George
1
Aravindakshan, Ashwin
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Bae, Mikyeung
1
Bae, Sohyun
1
Bahtiar Mohamad
1
Banerjee, Neelotpaul
1
Bekk, Magdalena
1
Belanche, Daniel
1
Bell, Raoul
1
Bellman, Steven
1
Bermejo-Berros, Jesús
1
Beukeboom, Camiel J.
1
Binford, Matthew T.
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Journal of business research : JBR
140
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
131
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : JPM
60
Psychology & marketing
59
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
45
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
136
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
4
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
5
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
6
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
7
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
8
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
9
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
10
"Limited time offer" : impact of time scarcity messages on consumer's impulse purchase
Khetarpal, Mansi
;
Sapna Singh
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 282-301
Persistent link: https://www.econbiz.de/10014447615
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