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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
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Search: "Customer relationship management"
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Beziehungsmarketing
Consumer behaviour
Relationship marketing
246
Konsumentenverhalten
87
Deutschland
46
Germany
46
Customer satisfaction
39
Kundenzufriedenheit
39
Theorie
37
Theory
37
Lieferantenmanagement
36
Supplier relationship management
36
Kundenmanagement
33
Internet marketing
32
Online-Marketing
32
Brand management
31
Markenführung
31
Social Web
31
Social web
31
Kundenwert
26
Customer value
25
relationship marketing
24
Kundenbindung
22
Dienstleistungsqualität
21
Marketingmanagement
21
Service quality
21
Marketing management
20
Brand image
16
Confidence
16
Einzelhandel
16
Markenimage
16
Retail trade
16
Vertrauen
16
Kundenintegration
15
USA
15
United States
15
Customer integration
14
Kundenorientierung
14
E-commerce
13
Electronic Commerce
13
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Undetermined
135
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Article
176
Book / Working Paper
70
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Article in journal
177
Aufsatz in Zeitschrift
177
Aufsatzsammlung
16
Hochschulschrift
4
Konferenzschrift
2
Case study
1
Fallstudie
1
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Language
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English
183
German
63
Author
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Verhoef, Peter C.
8
Gil Saura, Irene
4
Grewal, Dhruv
3
Haenlein, Michael
3
Krafft, Manfred
3
Malthouse, Edward C.
3
Pfeifer, Phillip E.
3
Shankar, Venkatesh
3
Agariya, Arun Kumar
2
Ahlert, Dieter
2
Bacile, Todd J.
2
Bebber, Suélen
2
Becker, Jörg
2
Bejou, Azam
2
Bijmolt, Tammo H. A.
2
Chen, Tser-yieth
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Faßnacht, Martin
2
Gensler, Sonja
2
Grisaffe, Douglas B.
2
Günter, Bernd
2
Hartline, Michael D.
2
Helm, Sabrina
2
Hofacker, Charles F.
2
Hollebeek, Linda D.
2
Kaplan, Andreas M.
2
Kroschke, Mirja
2
Kumar, V.
2
Labrecque, Lauren I.
2
Lindsey-Mullikin, Joan
2
Michalski, Silke
2
Milan, Gabriel Sperandio
2
Neslin, Scott A.
2
Nguyen, Tho D.
2
Nguyen, Trang T. M.
2
Nor Asiah Omar
2
O’Reilly, Kelley
2
Pagani, Margherita
2
Pauwels, Koen
2
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Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Springer eBook Collection / Business and Economics
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
260
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Gabler Edition Wissenschaft
103
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
246
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
Brave new world? : on AI and the management of customer relationships
Libai, Barak
;
Bart, Yakov
;
Gensler, Sonja
;
Hofacker, …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
Saved in:
3
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
4
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
Saved in:
5
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
6
What really leads to partner relationship management? : a review of literature
Agarwal, Anuja
;
Singh, Deepali
;
Agariya, Arun Kumar
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 245-285
Persistent link: https://www.econbiz.de/10011820608
Saved in:
7
Customer
relationship
management
theory and research in the new millennium : directions for future research
Debnath, Rajarshi
;
Datta, Biplab
;
Mukhopadhyay, Susmita
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
Saved in:
8
Performing under pressure : winning customers through improvisation in team selling
Hill, Katerina E.
;
Bush, Victoria D.
;
Vorhies, Douglas
; …
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 227-244
Persistent link: https://www.econbiz.de/10011820604
Saved in:
9
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
10
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
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