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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of service research : JSR"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Social Web"
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Eelen, Jiska
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of service research : JSR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of the Academy of Marketing Science
3
Journal of retailing
2
ERIM report series research in management
1
European management journal
1
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1
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1
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1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
2
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
3
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
4
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
Saved in:
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