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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"Vertriebsweg"
~subject:"Wettbewerbsstrategie"
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Decision under uncertainty
Price competition
Vertriebsweg
Wettbewerbsstrategie
Marketing management
192
Marketingmanagement
192
Consumer behaviour
39
Konsumentenverhalten
39
Beziehungsmarketing
27
Relationship marketing
27
Theorie
25
Theory
25
Internet marketing
21
Online-Marketing
21
Marketing strategy
16
Market research
15
Marketing
15
Marktforschung
15
Firm performance
14
Unternehmenserfolg
14
Bibliometrics
13
Bibliometrie
13
Distribution channel
13
Brand image
12
Innovation
12
Markenimage
12
Resource-based view
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Ressourcenorientierter Ansatz
12
USA
12
United States
12
Brand management
11
Markenführung
11
Competitive strategy
10
Preismanagement
10
Pricing strategy
10
Social Web
10
Social web
10
Brand
9
Competitive advantage
9
Customer value
9
E-commerce
9
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26
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English
26
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Agarwal, Ritu
1
Albers, Sönke
1
Boleslavsky, Raphael
1
Bradlow, Eric T.
1
Caldieraro, Fabio
1
Chakravarty, Anindita
1
Chan, Tat
1
Chang, Chun-Wei
1
Ching, Andrew
1
Clement, Michel
1
Cotton, Christopher
1
Ehrmann, Thomas
1
Eliashberg, Jehoshua
1
Farris, Paul W.
1
Feit, Elea McDonnell
1
Feng, Hui
1
Fürst, Andreas
1
Gensler, Sonja
1
Guo, Liang
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Homburg, Christian
1
Hong, Yuan
1
Irvin, John W.
1
Ishihara, Masakazu
1
Jaikumar, Ramchandran
1
Kim, Seoyoung
1
Kleinen, Ole
1
Krishnamurthi, Lakshman
1
Kumar, Subodha
1
Kumar, V.
1
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1
Kushwaha, Tarun
1
Li, Jia
1
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1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of retailing and consumer services
14
Europäische Hochschulschriften / 5
12
Journal of strategic marketing
11
Gabler Edition Wissenschaft
10
Handbuch Multi-Channel-Marketing
9
Journal of retailing
9
Journal of marketing channels : ... distribution systems, strategy, and management
8
Schriften zu Marketing und Management
8
European journal of marketing : EJM
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
SpringerLink / Bücher
7
Faculty & research / Insead : working paper series
6
The journal of business & industrial marketing
6
Asia Pacific journal of marketing and logistics
4
European business review : EBR ; the official journal of the International Management Centres, Europe
4
International journal of production economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Marketing letters : a journal of research in marketing
4
Springer eBook Collection / Business and Economics
4
Berichte aus der Betriebswirtschaft
3
European journal of operational research : EJOR
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Gabler-Edition Wissenschaft
3
Hamburger Schriften zur Marketingforschung
3
Interactive and multi-channel marketing
3
International journal of business and globalisation : IJBG
3
International journal of retail & distribution management
3
International journal of wine business research : IJWBR
3
Journal of business case studies
3
Journal of business economics : JBE
3
Journal of international marketing
3
Journal of marketing
3
Journal of marketing channels : distribution systems, strategy, and management
3
Kellogg on marketing
3
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1
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
2
Influence of pull marketing actions on marketing action effectiveness of multichannel firms : a meta-analysis
Zhang, Peng Vincent
;
Kim, Seoyoung
;
Chakravarty, Anindita
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 310-333
Persistent link: https://www.econbiz.de/10014251173
Saved in:
3
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
4
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
5
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
6
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
7
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
8
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
9
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
Saved in:
10
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
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