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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Psychology & marketing"
~subject:"Advertising effects"
~subject:"Datenschutz"
~subject:"Marketing management"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Datenschutz
Marketing management
Consumer behaviour
844
Konsumentenverhalten
844
Brand image
132
Markenimage
132
Brand management
127
Markenführung
127
Beziehungsmarketing
121
Relationship marketing
121
Internet marketing
106
Online-Marketing
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Social Web
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Social web
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Werbewirkung
87
Brand
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Markenartikel
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Online retailing
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Virales Marketing
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Emotion
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Customer satisfaction
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Personality psychology
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Advertising
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Einzelhandel
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33
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Bauer, Brittney C.
2
Bijmolt, Tammo H. A.
2
Ghosh, Tathagata
2
Milne, George R.
2
Montecchi, Matteo
2
Pagani, Margherita
2
Plangger, Kirk
2
Septianto, Felix
2
Spence, Charles
2
Aa, Eva P. van der
1
Acikgoz, Fulya
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1
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1
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1
Bandyopadhyay, Argho
1
Bang, Hye Jin
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Psychology & marketing
Journal of business research : JBR
223
Journal of marketing communications
157
Journal of retailing and consumer services
146
International journal of advertising : the review of marketing communications
145
International journal of advertising : the quarterly review of marketing communications
92
Journal of promotion management : innovations in planning and applied research
73
International journal of internet marketing and advertising : IJIMA
66
Journal of promotion management : JPM
66
Journal of advertising research
61
The journal of product & brand management
57
Asia Pacific journal of marketing and logistics
52
European journal of marketing : EJM
51
Marketing letters : a journal of research in marketing
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
Journal of marketing research : JMR
48
The journal of brand management : an international journal
48
Journal of marketing
47
Journal of advertising : official publication of the American Academy of Advertising
46
The journal of consumer marketing
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Marketing intelligence & planning
38
Journal of retailing
37
Journal of the Academy of Marketing Science
35
Journal of marketing management : MM
34
SpringerLink / Bücher
34
International journal of hospitality management
33
Marketing : ZFP ; journal of research and management
33
Journal of current issues and research in advertising : JCIRA
30
Cogent business & management
29
Health marketing quarterly
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
European journal of marketing
25
Journal of global marketing
25
Journal of strategic marketing
25
International journal of consumer studies
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
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ECONIS (ZBW)
125
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1
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
2
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
4
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
5
Consumer engagement with AI-powered voice assistants : a behavioral reasoning perspective
Acikgoz, Fulya
;
Perez-Vega, Rodrigo
;
Okumus, Fevzi
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2226-2243
Persistent link: https://www.econbiz.de/10014432395
Saved in:
6
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
7
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
8
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
9
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
10
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
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