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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~language:"eng"
~person:"Cheng, T. C. E."
~person:"Neslin, Scott A."
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Customer value
2
Distribution channel
2
Internet marketing
2
Kundenwert
2
Online-Marketing
2
Vertriebsweg
2
Advertising
1
Advertising effects
1
Benefits and cost of shopping
1
Beziehungsmarketing
1
Consumer behaviour
1
Consumer traffic
1
E-commerce
1
Einzelhandel
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Electronic Commerce
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Game theory
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Internet
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Konsumentenverhalten
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Lebenszyklus
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Life cycle
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Marketingmanagement
1
Mobile advertising
1
Mobile communications
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Mobilkommunikation
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Multichannel marketing
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Online retailing
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Online-Handel
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Preismanagement
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Pricing
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Pricing strategy
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Relationship marketing
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Retail trade
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Retailing
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Räumlicher Wettbewerb
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Showrooming
1
Spatial competition
1
Spieltheorie
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Theorie
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Arbeitspapier
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Cheng, T. C. E.
Neslin, Scott A.
Verhoef, Peter C.
9
Malthouse, Edward C.
8
Shankar, Venkatesh
8
Pauwels, Koen
7
Noort, Guda van
6
Pfeifer, Phillip E.
6
Ratchford, Brian Thomas
6
Spann, Martin
6
Bijmolt, Tammo H. A.
5
Hofacker, Charles F.
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Hoffman, Donna L.
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Labrecque, Lauren I.
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Novak, Thomas P.
5
Ruyter, Ko de
5
Dholakia, Utpal M.
4
Gensler, Sonja
4
Hennig-Thurau, Thorsten
4
Krafft, Manfred
4
Pelsmacker, Patrick de
4
Reijmersdal, Eva A. van
4
Steinhart, Yael
4
Bart, Yakov
3
Dens, Nathalie
3
Eigenraam, Anniek W.
3
Fader, Peter
3
Grewal, Dhruv
3
Haenlein, Michael
3
Hardie, Bruce G. S.
3
Kalyanam, Kirthi
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Kannan, P. K.
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Kumar, V.
3
Lam, Shun Yin
3
Markos, Ereni
3
Milne, George R.
3
Pancras, Joseph
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Papatla, Purushottam
3
Skiera, Bernd
3
Verlegh, Peeter
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Wangenheim, Florian von
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of production economics
96
European journal of operational research : EJOR
49
International journal of production research
32
Computers & operations research : and their applications to problems of world concern ; an international journal
24
Transportation research / E : an international journal
24
Omega : the international journal of management science
14
International journal of shipping and transport logistics : IJSTL
10
Tuck School of Business working paper / Tuck School of Business at Dartmouth
10
IEEE transactions on engineering management : EM
8
Journal of scheduling
8
Journal of the Operational Research Society
7
Journal of the Operational Research Society : OR
7
Operations research letters
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of operations management
5
Journal of retailing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of logistics : research and applications
4
Journal of engineering and technology management : JET-M
4
Production and operations management : an international journal of the Production and Operations Management Society
4
Decision sciences
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International transactions in operational research : a journal of the International Federation of Operational Research Societies
3
Journal of marketing
3
Journal of marketing research : JMR
3
MSI reports : working paper series
3
Marketing letters : a journal of research in marketing
3
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal of business research : JBR
2
Journal of knowledge management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Technological forecasting & social change : an international journal
2
Transport reviews : TR
2
4OR : quarterly journal of the Belgian, French and Italian Operations Research Societies
1
Annals of operations research
1
Asia Pacific journal of management
1
Business strategy and the environment
1
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ECONIS (ZBW)
5
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1
Mobile advertising and traffic conversion : the effects of front traffic and spatial competition
Wang, Wei
;
Li, Gang
;
Fung, Richard Y. K.
;
Cheng, T. C. E.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 84-101
Persistent link: https://www.econbiz.de/10012060938
Saved in:
2
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
3
On estimating current-customer equity using company summary data : comment
Neslin, Scott A.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 15-17
Persistent link: https://www.econbiz.de/10008909387
Saved in:
4
Customer lifetime value : empirical generalizations and some conceptual questions
Blattberg, Robert C.
;
Malthouse, Edward C.
;
Neslin, Scott A.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10003847133
Saved in:
5
Key issues in multichannel customer management : current knowledge and future directions
Neslin, Scott A.
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 70-81
Persistent link: https://www.econbiz.de/10003833065
Saved in:
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