Key issues in multichannel customer management : current knowledge and future directions
Scott A. Neslin & Venkatesh Shankar
| Year of publication: |
2009
|
|---|---|
| Authors: | Neslin, Scott A. ; Shankar, Venkatesh |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 23.2009, 1, p. 70-81
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Vertriebsweg | Distribution channel | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003833065