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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Aa, Eva P. van der"
~person:"Pauwels, Koen"
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Aa, Eva P. van der
Pauwels, Koen
Labrecque, Lauren I.
4
Eigenraam, Anniek W.
3
Hennig-Thurau, Thorsten
3
Ruyter, Ko de
3
Verlegh, Peeter
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Willemsen, Lotte M.
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Markos, Ereni
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Noort, Guda van
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Schaarschmidt, Mario
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Valck, Kristine de
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Administrative Sciences : open access journal
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
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Long range planning : LRP ; international journal of strategic management
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ECONIS (ZBW)
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Social media's impact on the consumer mindset : when to use which sentiment extraction tool?
Kübler, Raoul
;
Colicev, Anatoli
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 136-155
Persistent link: https://www.econbiz.de/10012289426
Saved in:
2
Battle of the brand fans : impact of brand attack and defense on social media
Ilhan, Behice Ece
;
Kübler, Raoul
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 33-51
Persistent link: https://www.econbiz.de/10011920058
Saved in:
3
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
4
Social media metrics : a framework and guidelines for managing social media
Peters, Kay
;
Chen, Yubo
;
Kaplan, Andreas M.
;
Ognibeni, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10010242273
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