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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Homburg, Christian"
~person:"Kawohl, Julian"
~person:"Sarkar, Abhigyan"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Kundenorientierung"
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Consumer behaviour
Kundenorientierung
Beziehungsmarketing
7
Relationship marketing
7
Internet marketing
4
Konsumentenverhalten
4
Online-Marketing
4
Mobile communications
3
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Homburg, Christian
Kawohl, Julian
Sarkar, Abhigyan
Verhoef, Peter C.
Eigenraam, Anniek W.
3
Pauwels, Koen
3
Verlegh, Peeter
3
Bacile, Todd J.
2
Bernritter, Stefan F.
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Eelen, Jiska
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of the Academy of Marketing Science
7
ERIM report series research in management
6
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
6
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Die Betriebswirtschaft : DBW
3
Journal of business research : JBR
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
The marketing review
3
Asia Pacific journal of marketing and logistics
2
Gabler Research
2
Institut für Handelsmanagement und Netzwerkmarketing - Publikationen
2
Journal of marketing
2
Journal of retailing
2
Management Know-how
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Society and business review
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of marketing
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Gabler Research / Unternehmenskooperation und Netzwerkmanagement
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of hospitality management
1
International journal of management reviews : IJMR
1
International journal of retail and distribution management
1
Journal of Product & Brand Management
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
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ECONIS (ZBW)
4
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1
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
2
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
3
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
4
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
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