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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising effects"
~subject:"Datenschutz"
~subject:"Marketing management"
~subject:"Online-Marketing"
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Advertising effects
Datenschutz
Marketing management
Online-Marketing
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
81
Social Web
63
Social web
63
Beziehungsmarketing
46
Relationship marketing
46
Online retailing
44
Online-Handel
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Brand management
38
Markenführung
38
Viral marketing
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Virales Marketing
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Hoffman, Donna L.
4
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4
Novak, Thomas P.
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3
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3
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
372
Journal of retailing and consumer services
269
Journal of marketing communications
186
International journal of advertising : the review of marketing communications
159
International journal of internet marketing and advertising : IJIMA
135
International journal of advertising : the quarterly review of marketing communications
101
The journal of product & brand management
96
Psychology & marketing
94
Journal of promotion management : innovations in planning and applied research
93
International journal of hospitality management
81
Journal of promotion management : JPM
79
Journal of advertising research
76
Asia Pacific journal of marketing and logistics
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
The journal of brand management : an international journal
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
69
Journal of marketing
68
Journal of internet commerce
63
Cogent business & management
62
Marketing letters : a journal of research in marketing
60
European journal of marketing : EJM
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
58
International journal of electronic marketing and retailing : IJEMR
55
Journal of marketing research : JMR
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of marketing management : MM
53
The journal of consumer marketing
53
Marketing intelligence & planning
52
Journal of advertising : official publication of the American Academy of Advertising
51
Management science : journal of the Institute for Operations Research and the Management Sciences
50
Journal of retailing
48
International journal of consumer studies
47
Journal of the Academy of Marketing Science
47
SpringerLink / Bücher
47
Electronic commerce research
45
Tourism management : research, policies, practice
45
Journal of strategic marketing
44
Technological forecasting & social change : an international journal
42
International journal of contemporary hospitality management
41
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ECONIS (ZBW)
98
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1
Sponsorship disclosure of influencers : a curse or a blessing?
Giuffredi-Kähr, Andrea
;
Petrova, Alisa
;
Malär, Lucia
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013397505
Saved in:
2
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
3
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
4
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
5
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
6
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
7
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
8
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
9
Buying a new product with inconsistent product reviews from multiple sources : the role of information diagnosticity and advertising
Byun, Kyung-Ah
;
Ma, Minghui
;
Kim, Kevin
;
Kang, Taeghyun
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 81-103
Persistent link: https://www.econbiz.de/10013041323
Saved in:
10
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
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