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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Deutschland"
~subject:"Kinder"
~subject:"Marketing"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Young consumers : insight and ideas for responsible marketers
49
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
International journal of advertising : the quarterly review of marketing communications
18
SpringerLink / Bücher
18
Handbuch Zielgruppenmanagement
15
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of consumer studies
11
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
Research
10
Media-Perspektiven
8
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
International journal of advertising : the review of marketing communications
6
Springer eBook Collection
6
Demographic Banking : demographische Entwicklung als Herausforderung für Kreditinstitute
5
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
5
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
5
Jahrbuch Seniorenmarketing
5
Journal of advertising research
5
Krankenhausmanagement : Strategien, Konzepte, Methoden
5
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
4
European journal of marketing : EJM
4
Europäische Hochschulschriften / 5
4
International journal of retail & distribution management
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Psychology & marketing
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The journal of consumer marketing
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
After sixty : marketing to baby boomers reaching their big transition years
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Application of gaming in new media marketing
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
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Employability - Herausforderungen für die strategische Personalentwicklung : Konzepte für eine flexible, innovationsorientierte Arbeitswelt von morgen
3
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Harvard-Business-Manager : das Wissen der Besten
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Health marketing quarterly
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ECONIS (ZBW)
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Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
3
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
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