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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Entwicklung"
~subject:"Estimation"
~subject:"Internet"
~subject:"Social Web"
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Entwicklung
Estimation
Internet
Social Web
Social web
105
Consumer behaviour
87
Konsumentenverhalten
87
Internet marketing
73
Online-Marketing
73
Social media
39
Viral marketing
38
Virales Marketing
38
Beziehungsmarketing
34
Relationship marketing
34
Brand management
30
Markenführung
30
E-commerce
24
Electronic Commerce
24
Brand image
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Markenimage
22
Online retailing
18
Online-Handel
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Virtual reality
8
Virtuelle Realität
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Facebook
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Personality psychology
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Labrecque, Lauren I.
4
Eigenraam, Anniek W.
3
Gensler, Sonja
3
Hennig-Thurau, Thorsten
3
Pauwels, Koen
3
Ruyter, Ko de
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Verhoef, Peter C.
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Verlegh, Peeter
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Willemsen, Lotte M.
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2
Chen, Yubo
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Keeling, Debbie Isobel
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Lam, Shun Yin
2
Markos, Ereni
2
Noort, Guda van
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Novak, Thomas P.
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Papatla, Purushottam
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Rangaswamy, Arvind
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Schaarschmidt, Mario
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Valck, Kristine de
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VanMeter, Rebecca A.
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Almeida, Stefânia Ordovás de
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1
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1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
NBER working paper series
528
Working paper / National Bureau of Economic Research, Inc.
526
Journal of business research : JBR
505
NBER Working Paper
465
CESifo working papers
414
Discussion paper / Centre for Economic Policy Research
330
Technological forecasting & social change : an international journal
326
SpringerLink / Bücher
313
Telecommunications policy : the international journal of digital economy, data sciences and new media
264
Applied economics
257
Journal of retailing and consumer services
254
Discussion paper series / IZA
246
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
244
Applied economics letters
212
Working paper
175
Information systems research : ISR
172
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
168
Economic modelling
163
International journal of internet marketing and advertising : IJIMA
161
Finance and development : a quarterly magazine of the IMF
150
CESifo Working Paper Series
141
IZA Discussion Paper
140
Discussion papers / CEPR
139
Journal of management information systems : JMIS
138
Policy research working paper : WPS
138
Energy economics
137
Springer eBook Collection
135
Tourism management : research, policies, practice
133
Economics letters
132
Finance research letters
130
Journal of international money and finance
128
Management science : journal of the Institute for Operations Research and the Management Sciences
124
International journal of business information systems : IJBIS
123
Discussion paper
119
World Bank E-Library Archive
116
International review of economics & finance : IREF
115
IMF working papers
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
110
Electronic commerce research
109
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ECONIS (ZBW)
124
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124
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1
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
2
The unanticipated dynamics of promoting crowdfunding donation campaigns on social media
Dehdashti, Yashar
;
Namin, Aidin
;
Ratchford, Brian Thomas
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013397504
Saved in:
3
Paradoxes of social support in virtual support communities : a mixed-method inquiry of the social dynamics in health and wellness Facebook groups
Rosario, Ana Babić
;
Russell, Cristel Antonia
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 54-89
Persistent link: https://www.econbiz.de/10013397507
Saved in:
4
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
5
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
6
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
7
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
8
Using websites to recruit franchisee candidates
López-Fernández, Begoña
;
Perrigot, Rozenn
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 80-94
Persistent link: https://www.econbiz.de/10011873137
Saved in:
9
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
10
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
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