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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Internet"
~type_genre:"Article in journal"
~type_genre:"Lehrbuch"
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Internet
Social Web
105
Social web
105
Consumer behaviour
87
Konsumentenverhalten
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Internet marketing
73
Online-Marketing
73
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39
Viral marketing
38
Virales Marketing
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Verhoef, Peter C.
2
Adam, Marc Thomas Philipp
1
Anderl, Eva M.
1
Astor, Philipp J.
1
Baesens, Bart
1
Barrio-García, Salvador del
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Bernard, Yohan
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Bertrandias, Laurent
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Boehm, Martin
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Chandrashekaran, Murali
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Esche, Jonas vor dem
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Giles, C. Lee
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Gregor, Shirley
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Grewal, Rajdeep
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Kalyanam, Kirthi
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Kamakura, Wagner A.
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Klapdor, Sebastian
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Krämer, Jan
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Telecommunications policy : the international journal of digital economy, data sciences and new media
216
Information economics and policy : IEP
100
Technological forecasting & social change : an international journal
66
Journal of business research : JBR
50
International journal of business information systems : IJBIS
46
Information systems research : ISR
43
Applied economics letters
42
Journal of internet commerce
42
Kom / Kommission der Europäischen Gemeinschaften
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of retailing and consumer services
37
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
36
European research studies
34
International journal of production research
33
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
30
Applied economics
29
International journal of industrial organization
29
Journal of management information systems : JMIS
28
International journal of networking and virtual organisations : IJNVO
27
The American economic review
27
Decision support systems : DSS ; the international journal
26
International journal of e-business research : an official publication of the Information Resources Management Association
26
Internet policy review : journal on internet regulation
26
Journal of global information management : an official publication of the Information Resources Management Association
26
HMD : Praxis der Wirtschaftsinformatik
24
Journal of economic behavior & organization : JEBO
24
Netnomics
24
Research policy : policy, management and economic studies of science, technology and innovation
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23
International journal of electronic business
22
International journal of internet marketing and advertising : IJIMA
22
Business horizons
21
Electronic commerce research and applications
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Economics letters
20
International journal of production economics
20
Journal of business ethics : JOBE
20
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ECONIS (ZBW)
21
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1
Using websites to recruit franchisee candidates
López-Fernández, Begoña
;
Perrigot, Rozenn
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 80-94
Persistent link: https://www.econbiz.de/10011873137
Saved in:
2
Past, present, and future of electronic word of mouth (eWOM)
Verma, Sanjeev
;
Yadav, Neha
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 111-128
Persistent link: https://www.econbiz.de/10012502851
Saved in:
3
Cutting the internet's environmental footprint : an analysis of consumers' self-attribution of responsibility
Elgaaied-Gambier, Leila
;
Bertrandias, Laurent
;
Bernard, …
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 120-135
Persistent link: https://www.econbiz.de/10012289425
Saved in:
4
A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del
;
Kamakura, Wagner A.
; …
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011997970
Saved in:
5
Consumer power : evolution in the digital age
Labrecque, Lauren I.
;
Esche, Jonas vor dem
;
Mathwick, Charla
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
Saved in:
6
Nested network effects in online free games with accessory selling
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Cho, Yung-jan
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 158-171
Persistent link: https://www.econbiz.de/10010128382
Saved in:
7
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
8
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
9
Cutting through the online review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra
;
Mafael, Alexander
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
Saved in:
10
Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.
;
Román, Sergio
;
Iacobucci, Dawn
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
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