//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Investitionsgütermarketing"
~subject:"Kraftfahrzeugindustrie"
~subject:"Markenimage"
~subject:"Relationship marketing"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Investitionsgütermarketing
Kraftfahrzeugindustrie
Markenimage
Relationship marketing
Theory
Brand management
44
Markenführung
44
Consumer behaviour
38
Konsumentenverhalten
38
Brand image
30
Social Web
29
Social web
29
Internet marketing
28
Online-Marketing
28
Brand
19
Markenartikel
19
Beziehungsmarketing
17
Social media
15
Advertising effects
9
Werbewirkung
9
Viral marketing
6
Virales Marketing
6
Brand community
5
Customer integration
4
Kundenintegration
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand attitude
3
Brand equity
3
Brand loyalty
3
Confidence
3
Markentreue
3
Online retailing
3
Online-Handel
3
Social relations
3
Soziale Beziehungen
3
Vertrauen
3
social media
3
Advertising
2
Betriebliche Wertschöpfung
2
Brand engagement
2
Brand trust
2
Branding
2
more ...
less ...
Online availability
All
Undetermined
30
Type of publication
All
Article
36
Type of publication (narrower categories)
All
Article in journal
36
Aufsatz in Zeitschrift
36
Language
All
English
36
Author
All
Eigenraam, Anniek W.
2
Gensler, Sonja
2
Hollebeek, Linda D.
2
Labrecque, Lauren I.
2
Verlegh, Peeter
2
Aldás-Manzano, Joaquín
1
Almeida, Stefânia Ordovás de
1
Bang, Hye Jin
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
Batista, Juliana Moreira
1
Bell, Raoul
1
Bermejo-Berros, Jesús
1
Bernritter, Stefan F.
1
Beukeboom, Camiel J.
1
Botelho, Delane
1
Brodie, Roderick J.
1
Buchner, Axel
1
Buzeta, Cristian
1
Camiciottoli, Belinda Crawford
1
Chang, Aihwa
1
Chen, Qimei
1
Choi, Dongwon
1
Christensen, Anna-Bertha Heeris
1
Cruz, Ryan E.
1
Dalmoro, Marlon
1
Dantas, Danilo C.
1
Dens, Nathalie
1
Dotson, Jeffrey P.
1
Dou, Wenyu
1
Eelen, Jiska
1
Eisend, Martin
1
Erz, Antonia
1
Fan, Ruixue Rachel
1
Farace, Stefania
1
Faraoni, Monica
1
Feit, Elea McDonnell
1
Fleck, João Pedro dos Santos
1
Glynn, Mark S.
1
Gottschalk, Sabrina Alexandra
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
402
The journal of brand management : an international journal
304
The journal of product & brand management
304
Journal of retailing and consumer services
208
SpringerLink / Bücher
99
European journal of marketing : EJM
84
Psychology & marketing
77
Asia Pacific journal of marketing and logistics
76
Marketing intelligence & planning
74
International journal of hospitality management
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Journal of marketing communications
68
Journal of strategic marketing
63
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of promotion management : innovations in planning and applied research
55
Journal of international consumer marketing
53
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
51
Cogent business & management
49
Journal of marketing
49
The IUP journal of brand management : IJBRM
47
The journal of consumer marketing
47
Journal of the Academy of Marketing Science
45
Journal of global marketing
43
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
International marketing review
42
International journal of consumer studies
41
Tourism management : research, policies, practice
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of promotion management : JPM
40
Journal of marketing management : MM
38
Journal of travel and tourism marketing
38
European journal of marketing
37
Innovatives Markenmanagement
35
International journal of advertising : the review of marketing communications
35
Journal of Islamic marketing
35
Journal of fashion marketing and management
35
International journal of contemporary hospitality management
33
Qualitative market research : an international journal
31
more ...
less ...
Source
All
ECONIS (ZBW)
36
Showing
1
-
10
of
36
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
3
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
4
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
5
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
6
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
7
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
8
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
9
Fake news, real problems for brands : the impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands
Visentin, Marco
;
Pizzi, Gabriele
;
Pichierri, Marco
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011998011
Saved in:
10
The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 129-143
Persistent link: https://www.econbiz.de/10012060950
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->