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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Social Web"
~subject:"Social web"
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Markenführung
Marketing
Social Web
Social web
Internet marketing
132
Online-Marketing
132
Consumer behaviour
81
Konsumentenverhalten
81
Viral marketing
37
Virales Marketing
37
Advertising effects
34
Werbewirkung
34
Beziehungsmarketing
29
Relationship marketing
29
Social media
29
Brand management
28
Online retailing
24
Online-Handel
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Advertising
22
Brand image
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Werbung
21
E-commerce
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Electronic Commerce
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Mobile communications
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Mobilkommunikation
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Brand
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Customer integration
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Experiment
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Kundenintegration
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Markenartikel
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Mobile marketing
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Mobile Marketing
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Data protection
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Datenschutz
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Marketing management
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Marketingmanagement
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Internet
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69
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Eigenraam, Anniek W.
3
Labrecque, Lauren I.
3
Verlegh, Peeter
3
Eelen, Jiska
2
Gensler, Sonja
2
Grisaffe, Douglas B.
2
Hayes, Jameson L.
2
Hennig-Thurau, Thorsten
2
Hofacker, Charles F.
2
Hoffman, Donna L.
2
Hollebeek, Linda D.
2
Keeling, Debbie Isobel
2
Novak, Thomas P.
2
Ruyter, Ko de
2
VanMeter, Rebecca A.
2
Wiertz, Caroline
2
Aa, Eva P. van der
1
Abhishek, Vibhanshu
1
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Andrews, Michelle
1
Bacile, Todd J.
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
Bart, Yakov
1
Batista, Juliana Moreira
1
Bell, Raoul
1
Benlian, Alexander
1
Bernritter, Stefan F.
1
Beukeboom, Camiel J.
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Blazevic, Vera
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Bloching, Björn
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Botelho, Delane
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Bott, Gregory J.
1
Breitsohl, Jan
1
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Brodie, Roderick J.
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Bruggen, Gerrit H. van
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
209
International journal of internet marketing and advertising : IJIMA
120
Journal of retailing and consumer services
101
International journal of advertising : the review of marketing communications
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Journal of marketing communications
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Industrial marketing management : the international journal for industrial and high-tech firms
59
Technological forecasting & social change : an international journal
56
Journal of promotion management : innovations in planning and applied research
55
The journal of product & brand management
52
Tourism management : research, policies, practice
48
International journal of hospitality management
47
Business horizons
46
SpringerLink / Bücher
46
Cogent business & management
45
Information systems research : ISR
45
Journal of internet commerce
43
Journal of management information systems : JMIS
42
International journal of electronic marketing and retailing : IJEMR
40
International journal of technology marketing : IJTMkt
39
The journal of brand management : an international journal
38
Marketing intelligence & planning
35
Journal of advertising research
34
Springer eBook Collection
33
Journal of marketing
32
Journal of strategic marketing
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Electronic commerce research
30
International journal of business information systems : IJBIS
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
International journal of contemporary hospitality management
28
Journal of electronic commerce research : JECR
27
Journal of marketing management : MM
27
Psychology & marketing
27
Journal of hospitality marketing & management
25
Journal of travel and tourism marketing
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
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ECONIS (ZBW)
69
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1
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
2
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
3
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
4
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
5
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
6
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
7
The role of social media content format and platform in users' engagement behavior
Shahbaznezhad, Hamidreza
;
Dolan, Rebecca
;
Rashidirad, Mona
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 47-65
Persistent link: https://www.econbiz.de/10012502845
Saved in:
8
Emoji, playfulness, and brand engagement on Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
9
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
10
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
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