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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Mobile Business"
~subject:"mobile marketing"
~type_genre:"Article in journal"
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Mobile Business
mobile marketing
Mobile Marketing
13
Mobile marketing
13
Mobile communications
12
Mobilkommunikation
12
Internet marketing
9
Online-Marketing
9
Consumer behaviour
6
Konsumentenverhalten
6
Mobile business
5
Mobile phone
5
Mobiltelefon
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Advertising
4
Werbung
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Advertising effects
3
Mobile Anwendung
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Mobile advertising
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Mobile application
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Werbewirkung
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Arbeitsmobilität
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Beziehungsmarketing
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Data protection
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Datenschutz
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Labour mobility
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Marketing management
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Marketingmanagement
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Mobile promotions
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Mobility
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Mobilität
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Relationship marketing
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Technology
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Advertising response
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Aesthetics
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Brand
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Andrews, Michelle
1
Bart, Yakov
1
Choi, Jeonghye
1
Goehring, Jody
1
Grewal, Dhruv
1
Hui, Sam
1
Kim, Jeeyeon
1
Kim, Mingyung
1
Kurtz, Oliver Tuna
1
Langer, Paul F.
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Noort, Guda van
1
Pancras, Joseph
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Reijmersdal, Eva A. van
1
Spann, Martin
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Thornswood, Lance
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Trivedi, Minakshi
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of internet marketing and advertising : IJIMA
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Business horizons
4
Journal of business research : JBR
4
Journal of marketing research
3
Journal of retailing and consumer services
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of marketing
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of the Academy of Marketing Science
2
Acta Universitatis Danubius / Oeconomica
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Electronic commerce research
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
Expert journal of marketing
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and systems research
1
International journal of business and systems research : IJBSR
1
International journal of business innovation and research : IJBIR
1
International journal of electronic commerce : IJEC
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of public sector performance management : IJPSPM
1
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ECONIS (ZBW)
5
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1
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
3
Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung
;
Kim, Jeeyeon
;
Choi, Jeonghye
;
Trivedi, …
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 55-68
Persistent link: https://www.econbiz.de/10011743758
Saved in:
4
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
5
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
Saved in:
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