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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Online-Handel"
~subject:"Viral marketing"
~subject:"Virales Marketing"
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Online-Handel
Viral marketing
Virales Marketing
Social Web
105
Social web
105
Consumer behaviour
63
Konsumentenverhalten
63
Internet marketing
62
Online-Marketing
62
Social media
39
Brand management
29
Markenführung
29
Beziehungsmarketing
26
Relationship marketing
26
Brand image
22
Markenimage
22
Brand
12
Markenartikel
12
Customer integration
10
Kundenintegration
10
Social network
10
Soziales Netzwerk
10
Advertising effects
9
Werbewirkung
9
Social relations
8
Soziale Beziehungen
8
E-commerce
7
Electronic Commerce
7
Facebook
7
Online retailing
7
Emotion
6
Personality psychology
6
Persönlichkeitspsychologie
6
Advertising
5
Brand community
5
Digital marketing
5
Scale development
5
Werbung
5
Computerspiel
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Labrecque, Lauren I.
3
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Feng, Jie
2
Papatla, Purushottam
2
Verlegh, Peeter
2
Willemsen, Lotte M.
2
Aa, Eva P. van der
1
Aleti, Torgeir
1
Benlian, Alexander
1
Boerman, Sophie C.
1
Bush, Victoria D.
1
Chakravarty, Anindita
1
Chen, Yubo
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1
Chonko, Lawrence B.
1
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1
Dehdashti, Yashar
1
Deng, Qi
1
Dolan, Rebecca
1
Esche, Jonas vor dem
1
Fay, Scott
1
Füller, Johann
1
Guan, Chong
1
Hamilton, Mitchell
1
Hautz, Julia
1
Ho, Edward
1
Hoeve, Maarten C.
1
Hofacker, Charles F.
1
Huang, Jinsong
1
Hutter, Katja
1
Ilhan, Behice Ece
1
Ilic, Alexander
1
Ivens, Stefan
1
Jeon, Seongmin
1
Kaltcheva, Velitchka D.
1
Kawashima, Ryuta
1
Khan, Tracy A.
1
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1
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1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
117
Journal of retailing and consumer services
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
International journal of internet marketing and advertising : IJIMA
54
Information systems research : ISR
49
Journal of management information systems : JMIS
48
International journal of hospitality management
37
Technological forecasting & social change : an international journal
36
Electronic commerce research
35
Journal of marketing communications
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Tourism management : research, policies, practice
31
International journal of electronic marketing and retailing : IJEMR
30
Journal of electronic commerce research : JECR
29
Journal of marketing
27
International journal of business information systems : IJBIS
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of internet commerce
25
International journal of advertising : the review of marketing communications
24
International journal of contemporary hospitality management
22
International journal of electronic commerce : IJEC
21
Journal of hospitality marketing & management
21
Psychology & marketing
21
International journal of advertising : the quarterly review of marketing communications
20
The journal of product & brand management
20
Journal of marketing management : MM
19
Journal of travel and tourism marketing
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
International journal of consumer studies
16
Journal of the Academy of Marketing Science
16
Electronic commerce research and applications
15
Electronic markets : EM ; the international journal of electronic commerce and business media
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of promotion management : innovations in planning and applied research
15
Electronic markets : the international journal on networked business
14
International journal of technology marketing : IJTMkt
14
Journal of marketing research : JMR
14
Journal of organizational computing and electronic commerce
14
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ECONIS (ZBW)
40
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1
The unanticipated dynamics of promoting crowdfunding donation campaigns on social media
Dehdashti, Yashar
;
Namin, Aidin
;
Ratchford, Brian Thomas
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013397504
Saved in:
2
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
3
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
4
Certainty in language increases consumer engagement on social media
Pezzuti, Todd
;
Leonhardt, James M.
;
Warren, Caleb
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 32-46
Persistent link: https://www.econbiz.de/10012502844
Saved in:
5
The role of social media content format and platform in users' engagement behavior
Shahbaznezhad, Hamidreza
;
Dolan, Rebecca
;
Rashidirad, Mona
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 47-65
Persistent link: https://www.econbiz.de/10012502845
Saved in:
6
Emoji, playfulness, and brand engagement on Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
7
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
8
A combination of self-reported data and social-related neural measures forecasts viral marketing success on social media
Motoki, Kosuke
;
Suzuki, Shinsuke
;
Kawashima, Ryuta
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 99-117
Persistent link: https://www.econbiz.de/10012432765
Saved in:
9
Propagators, creativity, and informativeness : what helps ads go viral
Moldovan, Sarit
;
Steinhart, Yael
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 102-114
Persistent link: https://www.econbiz.de/10012060942
Saved in:
10
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
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