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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Produktinformation"
~subject:"Technologietransfer"
~subject:"Wissensgesellschaft"
~type_genre:"Article in journal"
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Produktinformation
Technologietransfer
Wissensgesellschaft
Consumer behaviour
9
Konsumentenverhalten
9
Viral marketing
8
Virales Marketing
8
Data Mining
7
Data mining
7
Product information
7
Internet marketing
5
Online retailing
5
Online-Handel
5
Online-Marketing
5
Bibliometrics
3
Bibliometrie
3
Online consumer reviews
3
Social Web
3
Social web
3
Text mining
3
Advertising
2
Advertising effects
2
Big Data
2
Big data
2
Credibility
2
Kaufentscheidung
2
Market research
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Marktforschung
2
Online reviews
2
Personalisierung
2
Personalization
2
Purchase decision
2
Review helpfulness
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Werbewirkung
2
Werbung
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Apparel shopping
1
Argument quality
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Attribution theory
1
Automated content analysis
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Automotive industry
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Article
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Article in journal
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English
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Bao, Forrest S.
1
Cai, Weidong
1
Camilleri, Adrian R.
1
Chen, Tianwen
1
Chiou, Jyh-shen
1
Fang, Dan
1
Jai, Tun-Min
1
James, Russell N.
1
Jiménez, Fernando R.
1
Johnson, Devon S.
1
Kannan, P. K.
1
Kulkarni, Gauri
1
Liu, Angela Xia
1
Mendoza, Norma A.
1
Pan, Lee-yun
1
Ratchford, Brian Thomas
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Xie, Ying
1
Zhang, Jurui
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The journal of technology transfer
73
Technological forecasting & social change : an international journal
51
Kom / Kommission der Europäischen Gemeinschaften
39
Journal of business research : JBR
26
Psychology & marketing
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Economics of innovation and new technology
13
Telecommunications policy : the international journal of digital economy, data sciences and new media
13
Food policy : economics planning and politics of food and agriculture
12
Ifo-Schnelldienst
12
Journal of consumer behaviour : an international research review
11
Small business economics : an entrepreneurship journal
11
Trends and issues in East Asia
11
Comparative economic research : Central and Eastern Europe
10
Industry and innovation
10
Information systems research : ISR
10
International journal of consumer studies
10
Amfiteatru economic : an economic and business research periodical
9
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
9
Journal of food products marketing
9
Journal of institutional and theoretical economics : JITE
9
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
9
Journal of marketing research : JMR
9
Journal of retailing and consumer services
9
European research studies
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Prometheus : critical studies in innovation
8
European economic review : EER
7
Journal of open innovation : technology, market, and complexity
7
Journal of retailing
7
Journal of the Academy of Marketing Science
7
Triple Helix : a journal of university-industry-government innovation and entrepreneurship
7
Cambridge journal of economics
6
Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie
6
Journal of economic behavior & organization : JEBO
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Marketing letters : a journal of research in marketing
6
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
6
Wirtschaft und Statistik : WISTA
6
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ECONIS (ZBW)
7
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1
Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)
Jai, Tun-Min
;
Fang, Dan
;
Bao, Forrest S.
;
James, Russell N.
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 66-79
Persistent link: https://www.econbiz.de/10012502847
Saved in:
2
It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia
;
Xie, Ying
;
Zhang, Jurui
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
Saved in:
3
The presentation format of review score information influences consumer preferences through the attribution of outlier reviews
Camilleri, Adrian R.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011743750
Saved in:
4
Too popular to ignore : the influence of online reviews on purchase intentions of search and experience products
Jiménez, Fernando R.
;
Mendoza, Norma A.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 226-235
Persistent link: https://www.econbiz.de/10010128361
Saved in:
5
The impact of online and offline information sources on automobile choice behavior
Kulkarni, Gauri
;
Ratchford, Brian Thomas
;
Kannan, P. K.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 167-175
Persistent link: https://www.econbiz.de/10009569260
Saved in:
6
How much can you trust online information? : cues for perceived trustworthiness of consumer-generated online information
Pan, Lee-yun
;
Chiou, Jyh-shen
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
2
,
pp. 67-74
Persistent link: https://www.econbiz.de/10009129703
Saved in:
7
Beyond trial : consumer assimilation of electronic channels
Johnson, Devon S.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10003747477
Saved in:
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