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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Investment management and financial innovations
1,200
Antitrust Chronicle
745
Springer eBook Collection
624
SpringerLink / Bücher
615
World Bank Other Operational Studies
540
L' usine nouvelle : hebdomadaire de l'industrie
538
NBER working paper series
529
Journal of poverty : innovations on social, political & economic inequalities
528
NBER Working Paper
492
MPRA Paper
459
Technological forecasting & social change : an international journal
399
Annual Conference 2013 (Duesseldorf): Competition Policy and Regulation in a Global Economic Order
369
Innovations: Technology, Governance, Globalization
361
NBER Working Papers
350
SOEP survey papers
349
Innovations
336
Working paper
321
Discussion paper series / IZA
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Marketing i menedžment innovacij : m&mi
285
Journal of promotion management : innovations in planning and applied research
274
Review of industrial organization : RIO
258
ZEW Discussion Papers
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IZA Discussion Papers
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Books / Edward Elgar
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Journal of business research : JBR
236
Working Paper
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CEPR Discussion Papers
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Working paper series / European Central Bank
206
CPI Journal
199
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
196
Journal of open innovation : technology, market, and complexity
193
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
186
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172
World Bank Publications
162
Advances in accounting education : teaching and curriculum innovations
159
CESifo Working Paper
157
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
151
Industrial paint & powder
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1
Organizational learning and CRM success : a model for linking organizational practices, customer
data
quality
, and performance
Peltier, James
;
Zahay, Debra
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009718241
Saved in:
2
Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer
Data
Quality
, and Performance
Peltier, James W.
;
Zahay, Debra
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010059718
Saved in:
3
Challenges and opportunities for marketing scholars in times of the fourth industrial revolution
Krafft, Manfred
;
Sajtos, Laszlo
;
Haenlein, Michael
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012299801
Saved in:
4
Digital analytics : modeling for insights and new methods
Gupta, Shaphali
;
Leszkiewicz, Agata
;
Kumar, V.
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 26-43
Persistent link: https://www.econbiz.de/10012299805
Saved in:
5
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
6
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
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