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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Search: subject:"Customer integration"
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Customer integration
15
Kundenintegration
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Beziehungsmarketing
10
Internet marketing
10
Online-Marketing
10
Relationship marketing
10
Social Web
10
Social web
10
Consumer behaviour
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Eelen, Jiska
2
Eigenraam, Anniek W.
2
Verlegh, Peeter
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Bacile, Todd J.
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Bolton, Ruth
1
Chan, Kimmy Wa
1
Chang, Aihwa
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Chen, Yongjian
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Dolen, Willemijn M. van
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Ertimur, Burc̜ak
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Fischer, Eileen
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Füller, Johann
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Gilly, Mary C.
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Hammedi, Wafa
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Hautz, Julia
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Leclercq, Thomas
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Li, Stella Yiyan
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Lin, Arjen van
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Liu-thompkins, Yuping
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Mazloom, Masoud
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Mulky, Avinash G.
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Poncin, Ingrid
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Ranjan, Kumar Rakesh
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Rietveld, Robert
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Rogerson, Michelle
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Saxena-Iyer, Shruti
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Sheng, Jie
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Singh, Sangeeta
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Smith, Andrew N.
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Sonnenburg, Stephan
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Sugathan, Praveen
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Swilley, Esther
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
156
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of retailing and consumer services
73
Journal of service management
46
SpringerLink / Bücher
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
The journal of business & industrial marketing
34
International journal of hospitality management
33
Journal of strategic marketing
31
The service industries journal
31
Journal of marketing management : MM
29
Service business
25
Marketing theory
24
Journal of service research : JSR
23
Public management review
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Kundenintegration : Forum Dienstleistungsmanagement
22
International journal of technology marketing : IJTMkt
21
Journal of marketing
21
The journal of brand management : an international journal
21
International journal of technology management : IJTM
20
Journal of service theory and practice : JSTP
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of service research
17
Journal of the Academy of Marketing Science
17
The journal of product & brand management
17
Creativity and innovation management
16
European management journal
16
International journal of product development : IJPD
16
Marketing intelligence & planning
16
Revolutionizing innovation : users, communities, and open innovation
16
Psychology & marketing
15
Customer engagement : contemporary issues and challenges
14
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ECONIS (ZBW)
15
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1
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
2
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
3
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
Saved in:
4
The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas
;
Hammedi, Wafa
;
Poncin, Ingrid
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
Saved in:
5
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
Saved in:
6
Atypical shifts post-failure : influence of co-creation on attribution and future motivation to co-create
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 64-81
Persistent link: https://www.econbiz.de/10011695225
Saved in:
7
The psychological mechanism of brand co-creation engagement
Hsieh, Sara H.
;
Chang, Aihwa
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 13-26
Persistent link: https://www.econbiz.de/10011482775
Saved in:
8
Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
Saved in:
9
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
10
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
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