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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Consumer behaviour
3
Digital goods
3
Digitale Güter
3
Konsumentenverhalten
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Multimedia
3
Beziehungsmarketing
2
Brand image
2
Einzelhandel
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Markenimage
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Relationship marketing
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Retail trade
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Brand equity
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Brand management
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Cohabitation
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Content Management
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Content management
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Customer value
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Digital content marketing
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Engagement
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Erfahrungsgüter
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Experience goods
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Handelsmarketing
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Intermediation
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Internet marketing
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Kundenwert
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Market segmentation
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Marktsegmentierung
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English
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Ariely, Dan
1
Chance, Zoe͏̈
1
Dholakia, Utpal M.
1
Frost, Jeana H.
1
Hollebeek, Linda D.
1
Johnson, Devon S.
1
Kahn, Barbara E.
1
Keller, Kevin Lane
1
Kumar, V.
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Macky, Keith
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Norton, Michael I.
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Reeves, Randy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
SpringerLink / Bücher
28
Springer eBook Collection
18
Information economics and policy : IEP
17
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
17
Copyright law : a handbook of contemporary research
15
Telecommunications policy : the international journal of digital economy, data sciences and new media
13
CESifo working papers
12
Europäische Hochschulschriften / 5
12
Information systems research : ISR
12
Gabler Edition Wissenschaft
11
Informatica Economica
11
Journal of management information systems : JMIS
11
Research
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
NBER working paper series
10
Lehrbuch
9
Working paper / National Bureau of Economic Research, Inc.
9
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
8
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
8
Journal of business research : JBR
8
Vierteljahrshefte zur Wirtschaftsforschung
8
Copyright in the cultural industries
7
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
7
National tax journal
7
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
7
Social sciences for a digital world: building infrastructure and databases for the future : [a selection of the contributions presented at the workshop ... in Ottawa on 6 - 8 October 1999]
7
Telekommunikation und Multimedia
7
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
7
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
6
Decision support systems : DSS ; the international journal
6
Electronic commerce research
6
Electronic commerce research and applications
6
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
6
Information systems and e-business management : ISeB
6
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
6
International Journal of Multimedia Data Engineering and Management (IJMDEM)
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
6
NBER Working Paper
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ECONIS (ZBW)
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1
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
2
Brand equity management in a multichannel,
multimedia
retail environment
Keller, Kevin Lane
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 58-70
Persistent link: https://www.econbiz.de/10003987320
Saved in:
3
A customer lifetime value-based approach to marketing in the multichannel,
multimedia
retailing environment
Kumar, V.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10003987323
Saved in:
4
Consumer behavior in a multichannel,
multimedia
retailing environment
Dholakia, Utpal M.
;
Kahn, Barbara E.
;
Reeves, Randy
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10003987325
Saved in:
5
People are experience goods: improving online dating with virtual dates
Frost, Jeana H.
;
Chance, Zoe͏̈
;
Norton, Michael I.
; …
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10003736336
Saved in:
6
Beyond trial : consumer assimilation of electronic channels
Johnson, Devon S.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10003747477
Saved in:
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