A customer lifetime value-based approach to marketing in the multichannel, multimedia retailing environment
V. Kumar
| Year of publication: |
2010
|
|---|---|
| Authors: | Kumar, V. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 2, p. 71-85
|
| Subject: | Beziehungsmarketing | Relationship marketing | Multimedia | Kundenwert | Customer value | Lebenszyklus | Life cycle |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003987323