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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Consumer behaviour
55
Konsumentenverhalten
55
Online retailing
52
Online-Handel
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E-commerce
41
Electronic Commerce
41
Internet marketing
29
Online-Marketing
29
Beziehungsmarketing
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Relationship marketing
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Viral marketing
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Virales Marketing
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Einzelhandel
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Retail trade
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Brand management
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Pauwels, Koen
3
Verhoef, Peter C.
3
Currim, Imran S.
2
Gottschalk, Sabrina Alexandra
2
Hu, Ye
2
Iacobucci, Dawn
2
Kalyanam, Kirthi
2
Labrecque, Lauren I.
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Mafael, Alexander
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Makri, Katerina
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Mintz, Ofer
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Ratchford, Brian Thomas
2
Riquelme, Isabel P.
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Román, Sergio
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Samiee, Saeed
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Spann, Martin
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Yadav, Manjit S.
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Amyx, Cinda
1
Anderl, Eva M.
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Arce-Urriza, Marta
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Ashraf, Abdul R.
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Bao, Forrest S.
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Betancourt, Roger R.
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Bohlmann, Jonathan D.
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Bolton, Ruth
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Breugelmans, Els
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Briesch, Richard A.
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Bruggen, Gerrit H. van
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Bucklin, Randolph E.
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Cai, Weidong
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Campo, Katia
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Cebollada, Javier
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Chang, Chingching
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Chen, Tianwen
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Chiu, Hung-Chang
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Chiu, Hung-chang
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
428
Journal of business research : JBR
289
SpringerLink / Bücher
247
Electronic commerce research
214
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
161
Journal of internet commerce
155
International journal of electronic marketing and retailing : IJEMR
137
Information systems and e-business management : ISeB
135
Information systems research : ISR
134
Management science : journal of the Institute for Operations Research and the Management Sciences
133
International journal of business information systems : IJBIS
123
European journal of operational research : EJOR
122
Journal of electronic commerce research : JECR
118
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
117
NBER working paper series
113
International journal of e-business research : an official publication of the Information Resources Management Association
111
International journal of production economics
111
International journal of electronic commerce : IJEC
109
Springer eBook Collection
107
Electronic commerce research and applications
105
International journal of electronic business
105
Industrial marketing management : the international journal for industrial and high-tech firms
99
Electronic markets : the international journal on networked business
94
Technological forecasting & social change : an international journal
94
International journal of internet marketing and advertising : IJIMA
90
Journal of retailing
88
Premier reference source
87
Journal of management information systems : JMIS
85
Working paper / National Bureau of Economic Research, Inc.
84
NBER Working Paper
79
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
74
Electronic markets : EM ; the international journal of electronic commerce and business media
74
The international review of retail, distribution and consumer research
74
Transportation research / E : an international journal
74
International journal of retail & distribution management
72
International journal of hospitality management
71
International journal of production research
70
Cogent business & management
65
Asia Pacific journal of marketing and logistics
63
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ECONIS (ZBW)
75
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1
Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.
;
Jap, Sandy D.
;
Dillon, William R.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
Saved in:
2
Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)
Jai, Tun-Min
;
Fang, Dan
;
Bao, Forrest S.
;
James, Russell N.
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 66-79
Persistent link: https://www.econbiz.de/10012502847
Saved in:
3
"Now you see me" : the attention-grabbing effect of product similarity and proximity in online shopping
Huang, Bo
;
Juaneda, Carolane
;
Sénécal, Sylvain
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012592149
Saved in:
4
How 3D virtual reality stores can shape consumer purchase decisions : the role of informativeness and playfulness
Kang, Hyo Jeong
;
Shin, Jung-hye
;
Ponto, Kevin
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 70-85
Persistent link: https://www.econbiz.de/10012288821
Saved in:
5
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
6
Enduring attitudes and contextual interest : when and why attitude surveys still matter in the online consumer decision journey
Pauwels, Koen
;
Van Ewijk, Bernadette
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 20-34
Persistent link: https://www.econbiz.de/10012432334
Saved in:
7
Seize the day : how online retailers should respond to positive reviews
Wu, Jintao
;
Wu, Tong
;
Schlegelmilch, Bodo B.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 52-60
Persistent link: https://www.econbiz.de/10012432763
Saved in:
8
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
9
The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
Saved in:
10
A comparison of formative versus reflective approaches for the measurement of electronic service quality
Theodosiou, Marios
;
Katsikea, Evangelia
;
Samiee, Saeed
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 53-67
Persistent link: https://www.econbiz.de/10012060915
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