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Perception of marketing executives on the use of co-creation as a tool to break paradigms in the automobile industry : Fiat Mio case study
Borella Guido, Ana Lúcia
;
Braga, Afonso Carlos
;
Las …
- In:
Journal of international business and economics : JIBE
13
(
2013
)
1
,
pp. 23-30
Persistent link: https://www.econbiz.de/10009788133
Saved in:
2
Perception of marketing executives on the use of co-creation as a tool to break paradigms in the automobile industry : Fiat Mio case study
Borella Guido, Ana Lúcia
;
Braga, Afonso Carlos
;
Casas, …
- In:
Journal of international business and economics : JIBE
13
(
2013
)
1
,
pp. 23-30
Persistent link: https://www.econbiz.de/10010184974
Saved in:
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