//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
~person:"Anderson, Erin"
~person:"Bonaccorsi, Andrea"
~person:"Chow, Cheris W. C."
~person:"Diamantopoulos, Adamantios"
~person:"Ghauri, Pervez N."
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
International marketing
5
Internationales Marketing
5
Consumer behaviour
2
1984
1
Advertising
1
Betriebsgröße
1
China
1
Ereignisstudie
1
Event study
1
Evolutionary economics
1
Evolutionsökonomik
1
Firm size
1
Globalisierung
1
Globalization
1
International market segmentation
1
Internationale Marktsegmentierung
1
Italien
1
Italy
1
KMU
1
Marketing management
1
Marketingmanagement
1
Pharmaceutical industry
1
Pharmaindustrie
1
SME
1
Strategic alliance
1
Strategische Allianz
1
USA
1
United States
1
Werbung
1
advertising
1
cross-cultural experiments
1
evolutionary psychology
1
modernization
1
strategic pluralism theory
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Anderson, Erin
Bonaccorsi, Andrea
Chow, Cheris W. C.
Diamantopoulos, Adamantios
Ghauri, Pervez N.
Samiee, Saeed
2
Ang, Swee Hoon
1
Bahadir, S. Cem
1
Bharadwaj, Sundar G.
1
Biswas, Abhijit
1
Chabowski, Brian R.
1
Cote, Joseph A.
1
Grewal, Dhruv
1
Guha, Abhijit
1
Heinberg, Martin
1
Hult, G. Tomas M.
1
Jung, Kwon
1
Lentz, Patrick
1
Luk, Chung-leung
1
Magnusson, Peter
1
Nijssen, E. J.
1
Ozkaya, H. Erkan
1
Riefler, Petra
1
Roy, Subhadip
1
Sharma, Piyush
1
Siew Meng Leong
1
Siguaw, Judy A.
1
Singh, Jagdip
1
Sirianni, Nancy J.
1
Soo, Jiuan Tan
1
Srivastava, Rajendra Krishan
1
Taube, Markus
1
Verlegh, Peeter W. J.
1
Wan, Wendy W. N.
1
Westjohn, Stanford A.
1
more ...
less ...
Published in...
All
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
Journal of business research : JBR
5
Journal of international marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer responses to sexual advertising : the intersection of modernization, evolution, and international marketing
Wan, Wendy W. N.
;
Luk, Chung-leung
;
Chow, Cheris W. C.
- In:
Journal of international business studies : JIBS ; an …
45
(
2014
)
6
,
pp. 751-782
Persistent link: https://www.econbiz.de/10010396525
Saved in:
2
Cosmopolitan consumers as a target group for segmentation
Riefler, Petra
;
Diamantopoulos, Adamantios
;
Siguaw, Judy A.
- In:
Journal of international business studies : JIBS ; an …
43
(
2012
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10009531453
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->