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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of international marketing"
~subject:"Emerging economies"
~subject:"Markenartikel"
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Search: subject_exact:"Internationales Marketing"
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Emerging economies
Markenartikel
International marketing
156
Internationales Marketing
156
Consumer behaviour
63
Konsumentenverhalten
63
Brand management
38
Markenführung
38
Brand image
28
Markenimage
28
Globalisierung
26
Globalization
26
Multinationales Unternehmen
23
Transnational corporation
23
Marketing management
19
Marketingmanagement
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Welt
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World
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Cultural identity
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Kulturelle Identität
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Beziehungsmarketing
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Export
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Relationship marketing
16
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Unternehmenserfolg
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China
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Brand
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global brands
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Internet marketing
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international marketing
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24
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Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Guo, Xiaoling
2
Adekambi, Souleïmane A.
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Alden, Dana
1
Asiati, Diah Isnaini
1
Bai, Xuan
1
Baršytė, Justina
1
Bhattacharya, Saurabh
1
Borah, Sourav Bikash
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Chang, Jeanine
1
Chen, Changdong
1
Cheng, Zhang
1
Chirapanda, Suthawan
1
Coulter, Robin A.
1
Deligonul, Seyda
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Heinberg, Martin
1
Iacobucci, Dawn
1
Ingenbleek, Paul T. M.
1
Jiang, Ruochen
1
Jin, Jason Lu
1
Ju, Min
1
Kardes, Ilke
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Karjaluoto, Heikki
1
Kaufmann, Lutz
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Kelley, James B.
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Kim, Moon-Yong
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Krishnan, Vijaykumar
1
Kumar, V.
1
Lee, Julie A.
1
Li, Julie Juan
1
Liu, Lucy
1
Llonch-Andreu, Joan
1
López-Lomelí, Miguel Ángel
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Journal of international consumer marketing
Journal of international marketing
International marketing review
17
Journal of business research : JBR
13
Journal of global marketing
11
The journal of brand management : an international journal
9
International journal of emerging markets
7
Handbook of research in international marketing
6
European journal of marketing : EJM
4
Harvard business review : HBR
4
International business review : the official journal of the European International Business Academy
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International marketing in the fast changing world
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of strategic marketing
4
The journal of product & brand management
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of business and globalisation : IJBG
3
Journal of East-West business
3
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Research handbook on export marketing
3
SpringerLink / Bücher
3
Advances in international marketing
2
Asia Pacific business review
2
Cross-cultural and critical perspectives on brands
2
European journal of international management : EJIM
2
European research studies
2
Europäische Hochschulschriften / 5
2
Harvard-Business-Manager : das Wissen der Besten
2
Interfaces : the INFORMS journal on the practice of operations research
2
International journal of management and economics
2
International journal of retail and distribution management
2
Jahrbuch Markentechnik
2
Journal of Asia Business Studies
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
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ECONIS (ZBW)
24
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
3
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
4
Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
Saved in:
5
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
6
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
7
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
8
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
9
Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel
;
Alarcón-del-Amo, …
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
Saved in:
10
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
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