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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~subject:"Business-to-business marketing"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
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Business-to-business marketing
Consumer behaviour
Customer satisfaction
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Beziehungsmarketing
128
Relationship marketing
128
Internet marketing
111
Online-Marketing
111
Brand management
105
Markenführung
105
Brand image
81
Markenimage
81
Social Web
80
Social web
80
Online retailing
52
Online-Handel
52
Viral marketing
51
Virales Marketing
51
E-commerce
47
Electronic Commerce
47
Brand
42
Markenartikel
42
Dienstleistungsqualität
38
Service quality
38
International marketing
36
Internationales Marketing
36
Confidence
35
Vertrauen
35
China
30
Marketing management
27
Marketingmanagement
27
Advertising effects
26
Designation of origin
26
Herkunftsbezeichnung
26
Werbewirkung
26
USA
25
United States
25
Website
24
Cultural identity
22
Internet
22
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Undetermined
205
Free
8
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Article
273
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
274
Aufsatz in Zeitschrift
274
Aufsatzsammlung
2
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
Author
All
Fazli-Salehi, Reza
5
Torres, Ivonne M.
5
Zúñiga, Miguel Ángel
5
Khare, Arpita
4
Aiken, K. Damon
3
Xue, Fei
3
Alarcón-del-Amo, María-del-Carmen
2
Amoako, George Kofi
2
Arora, Amit
2
Arora, Anshu
2
Aslam, Wajeeha
2
Balaji, M. S.
2
Farhat, Kashif
2
Han, Min Chung
2
Ho, Han Chiang
2
Hopkins, Christopher D.
2
Hornikx, Jos
2
Kang, Inwon
2
Klein, Andreas
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Malhotra, Naresh K.
2
Manrai, Ajay K.
2
McIntyre, John R.
2
Meurs, Frank van
2
Mokhtar, Sany Sanuri Mohd
2
Ndubisi, Nelson Oly
2
Petrescu, Maria
2
Phau, Ian
2
Prendergast, Gerard P.
2
Safari, Aswo
2
Sharma, Varinder M.
2
Shin, Sohyoun
2
Silva, Dirceu da
2
Svensson, Göran
2
Trivedi, Jay
2
Tsai, Wanhsiu Sunny
2
Wong, Amy
2
Wrigley, Cara
2
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Published in...
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Journal of international consumer marketing
Journal of internet commerce
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of business research : JBR
1,196
Journal of retailing and consumer services
1,009
Industrial marketing management : the international journal for industrial and high-tech firms
696
International journal of hospitality management
397
The journal of product & brand management
326
The journal of brand management : an international journal
314
Psychology & marketing
281
The journal of business & industrial marketing
278
The journal of services marketing
238
Asia Pacific journal of marketing and logistics
232
Journal of the Academy of Marketing Science
231
Journal of travel and tourism marketing
221
Journal of marketing
219
Journal of marketing communications
213
European journal of marketing : EJM
197
Marketing intelligence & planning
193
Journal of marketing management : MM
190
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
187
Journal of marketing research : JMR
187
Cogent business & management
182
Journal of strategic marketing
180
Tourism management : research, policies, practice
180
International journal of contemporary hospitality management
177
European Journal of Marketing
176
Journal of retailing
176
International journal of internet marketing and advertising : IJIMA
171
The service industries journal
167
Journal of hospitality marketing & management
163
Marketing letters : a journal of research in marketing
158
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
149
The international review of retail, distribution and consumer research
147
Journal of Consumer Marketing
144
Journal of business-to-business marketing
140
International journal of consumer studies
139
International journal of advertising : the review of marketing communications
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
136
International journal of retail & distribution management
134
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
132
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
129
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Source
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ECONIS (ZBW)
276
Showing
1
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276
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1
Empathy and grit enhance customer oriented selling
Schwepker, Charles H. <Jr.>
;
Good, Megan C.
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
3
,
pp. 220-243
Persistent link: https://www.econbiz.de/10015049876
Saved in:
2
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
3
The nexus between social media
marketing
efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
4
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
5
Relationship
marketing
and the B2B sales force, effects of Big Five personality traits
Canales-Ronda, Pedro
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10014567150
Saved in:
6
How does conformity shape influencer
marketing
in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
7
SNUX2.0 : a social network model for cohort behavior analysis as support for purchasing tourism products and services
Ramos, Célia M. Q.
;
Rodrigues, João
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10014290428
Saved in:
8
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
9
Mediating role of perceived switching costs between relationship
marketing
practices and customer loyalty : evidence from banks
Ganaie, Tawseef Ahmad
;
Bhat, Mushtaq Ahmad
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
3
,
pp. 189-219
Persistent link: https://www.econbiz.de/10015049874
Saved in:
10
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
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