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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of services marketing"
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Consumer behaviour
1,223
Konsumentenverhalten
1,223
Brand management
392
Markenführung
392
Brand image
344
Markenimage
344
Beziehungsmarketing
269
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246
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142
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Phau, Ian
10
Sharma, Piyush
10
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7
Khare, Arpita
7
Mattila, Anna S.
7
Palmatier, Robert W.
7
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6
Kumar, V.
6
MacInnis, Deborah J.
6
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5
Klaus, Philipp
5
Schreier, Martin
5
Torres, Ivonne M.
5
Walker Reczek, Rebecca
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White, Katherine
5
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5
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4
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4
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Ilicic, Jasmina
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Kulczynski, Alicia
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Luk, Sherriff T. K.
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Madadi, Rozbeh
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Melnyk, Valentyna
4
Rosenbaum, Mark
4
Shoham, Aviv
4
Sung, Yongjun
4
Wagner, Ralf
4
Wiedmann, Klaus-Peter
4
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Global Brand Conference <11., 2016, Bradford>
1
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Journal of international consumer marketing
Journal of marketing
The journal of brand management : an international journal
The journal of services marketing
Journal of business research : JBR
1,979
Journal of retailing and consumer services
1,931
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER working paper series
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437
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
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382
SpringerLink / Bücher
357
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
304
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,223
USB Cologne (EcoSocSci)
1
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
3
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
4
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
5
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
6
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
7
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
8
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
9
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
10
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
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