//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Abratt, Russell"
~person:"MacInnis, Deborah J."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Einkaufsverhalten"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Brand
3
Markenartikel
3
Beziehungsmarketing
2
Emotion
2
Relationship marketing
2
South Africa
2
Südafrika
2
Angst
1
Anxiety
1
Behaviour change
1
Bekleidung
1
Bibliometrics
1
Bibliometrie
1
Brand attachment
1
Brand communication
1
Brand equity
1
Brand loyalty
1
Brand relationship quality
1
Brand trust
1
Brand-customer relationship
1
Clothing
1
Confidence
1
Conjoint analysis
1
Conjoint-Analyse
1
Customer advocacy
1
Einzelhandel
1
Empathy
1
Experiment
1
Innovation
1
Innovation diffusion
1
Innovationsdiffusion
1
Internet marketing
1
Logo redesign
1
Markentreue
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Conference paper
1
Konferenzbeitrag
1
Language
All
English
9
Author
All
Abratt, Russell
MacInnis, Deborah J.
Phau, Ian
9
Grewal, Dhruv
7
Khare, Arpita
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
Johnson, Lester W.
5
Schreier, Martin
5
Torres, Ivonne M.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Zúñiga, Miguel Ángel
5
Ailawadi, Kusum L.
4
Baxter, Stacey M.
4
Dahl, Darren W.
4
Fazli-Salehi, Reza
4
Fetscherin, Marc
4
Fuchs, Christoph
4
Grappi, Silvia
4
Hamilton, Ryan
4
Houston, Mark B.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Lopes, Evandro Luiz
4
Madadi, Rozbeh
4
Melnyk, Valentyna
4
Sung, Yongjun
4
Wagner, Ralf
4
Wiedmann, Klaus-Peter
4
Xue, Fei
4
Zarantonello, Lia
4
Zhang, Dan
4
Arora, Amit
3
Arora, Anshu
3
Bagozzi, Richard P.
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Borges, Adilson
3
more ...
less ...
Published in...
All
Journal of international consumer marketing
Journal of marketing
The journal of brand management : an international journal
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of retailing and consumer services
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising and Consumer Psychology
1
Business horizons
1
Consumer culture theory
1
Consumer-brand relationships : theory and practice
1
Foundations and trends in marketing : FTMKT
1
Handbook of brand relationships
1
Handbook on brand and experience management
1
Health marketing quarterly
1
International marketing ; Vol. V
1
Journal of business research : JBR
1
Journal of financial services marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Marketing Science Working Paper Series
1
Marshall School of Business Working Paper
1
Report / Marketing Science Institute
1
Review of business : interdisciplinary journal on risk and society
1
Services marketing quarterly
1
The journal of personal selling & sales management : JPSSM
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
2
Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
Saved in:
3
Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
Saved in:
4
Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector
Nilssen, Ragna
;
Bick, Geoff
;
Abratt, Russell
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012060044
Saved in:
5
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Saved in:
6
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
7
Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Saved in:
8
Savoring an upcoming experience affects ongoing and remembered consumption enjoyment
Chun, HaeEun Helen
;
Diehl, Kristin
;
MacInnis, Deborah J.
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011697841
Saved in:
9
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->