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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
5
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Brand image
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Walker Reczek, Rebecca
Phau, Ian
8
Grewal, Dhruv
7
Khare, Arpita
7
Palmatier, Robert W.
7
Kumar, V.
6
MacInnis, Deborah J.
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Ilicic, Jasmina
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Lopes, Evandro Luiz
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Madadi, Rozbeh
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Sung, Yongjun
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Journal of international consumer marketing
Journal of marketing
The journal of brand management : an international journal
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing letters : a journal of research in marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of retailing
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ECONIS (ZBW)
5
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1
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
2
Consumers and artificial intelligence : an experiential perspective
Puntoni, Stefano
;
Walker Reczek, Rebecca
;
Giesler, Markus
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10012391431
Saved in:
3
Commentary: how AI shapes consumer experiences and expectations
Cukier, Kenneth
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 152-155
Persistent link: https://www.econbiz.de/10012391432
Saved in:
4
Beyond the "like" button : the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings
Walker Reczek, Rebecca
;
Lamberton, Cait Poynor
;
West, …
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 105-120
Persistent link: https://www.econbiz.de/10009670259
Saved in:
5
The sustainability liability : potential negative effects of ethicality on product preference
Luchs, Michael G.
;
Walker Reczek, Rebecca
;
Irwin, Julie …
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 18-31
Persistent link: https://www.econbiz.de/10009237717
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