//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Einkaufsverhalten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Consumer behaviour
964
Konsumentenverhalten
964
Brand management
376
Markenführung
376
Brand image
332
Markenimage
332
Brand
243
Markenartikel
241
Beziehungsmarketing
153
Relationship marketing
153
Social Web
89
Social web
89
Internet marketing
80
Online-Marketing
80
Luxury goods
78
Luxusgüter
78
Advertising effects
68
Werbewirkung
68
USA
62
United States
62
China
60
Cultural identity
58
Kulturelle Identität
58
Designation of origin
57
Herkunftsbezeichnung
57
Emotion
55
Marketing management
50
Marketingmanagement
50
Virales Marketing
49
Online retailing
47
Online-Handel
47
Advertising
46
Werbung
46
Einzelhandel
42
Retail trade
42
Customer satisfaction
41
Kundenzufriedenheit
41
Personality psychology
40
Persönlichkeitspsychologie
40
more ...
less ...
Online availability
All
Undetermined
39
Free
1
Type of publication
All
Article
49
Type of publication (narrower categories)
All
Article in journal
49
Aufsatz in Zeitschrift
49
Language
All
English
49
Author
All
Ahuvia, Aaron C.
1
Allard, Thomas
1
An, Jake
1
Apostolopoulou, Artemisia
1
Ballings, Michel
1
Barbro, Patrick A.
1
Barrot, Christian
1
Becker, Jan U.
1
Bonezzi, Andrea
1
Bortoluzzo, Adriana Bruscato
1
Brooks, Gillian
1
Bruni, Roberto
1
Carlson, Kurt
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chang, Ludwig M. K.
1
Chattopadhyay, Tanmay
1
Chen, Ching-fu
1
Chen, Zoey
1
Dahl, Darren W.
1
Diem Khac Xuan Do
1
Ding, MengQi
1
Dost, Florian
1
Dunn, Lea H.
1
Díaz García, Estrella
1
Fazli-Salehi, Reza
1
Ford, Becky R.
1
Freundt, Valeria L. M. A.
1
Gil Saura, Irene
1
Goldenberg, Jacob
1
Gordon, Brett R.
1
Grewal, Dhruv
1
Gu, Flora Fang
1
Gu, Xian
1
Guha, Mithila
1
Haenlein, Michael
1
Herhausen, Dennis
1
Hewett, Kelly
1
Ho-Dac, Nga N.
1
Houston, Mark B.
1
more ...
less ...
Published in...
All
Journal of international consumer marketing
Journal of marketing
The journal of brand management : an international journal
Journal of business research : JBR
126
Journal of retailing and consumer services
102
International journal of hospitality management
66
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of marketing communications
34
Psychology & marketing
34
Tourism management : research, policies, practice
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
International journal of contemporary hospitality management
29
Journal of hospitality marketing & management
29
Cogent business & management
27
Journal of travel and tourism marketing
27
Electronic commerce research
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of product & brand management
25
Information systems research : ISR
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of internet commerce
23
European journal of marketing : EJM
21
Journal of management information systems : JMIS
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of electronic commerce research : JECR
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
International journal of consumer studies
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Marketing letters : a journal of research in marketing
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
International journal of advertising : the review of marketing communications
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research : JMR
15
Journal of strategic marketing
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of electronic commerce : IJEC
14
more ...
less ...
Source
All
ECONIS (ZBW)
49
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A cross-national study investigating the role of country of origin and word of mouth in expatriates' decision process when seeking a healthcare provider
Freundt, Valeria L. M. A.
;
Bortoluzzo, Adriana Bruscato
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10014321449
Saved in:
2
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
3
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
4
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
5
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
6
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
7
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
8
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
9
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
10
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->