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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
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Search: subject_exact:"Brand management"
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Brand management
305
Markenführung
305
Consumer behaviour
203
Konsumentenverhalten
203
Brand image
180
Markenimage
180
Brand
104
Markenartikel
103
Advertising effects
51
Werbewirkung
51
Social Web
50
Social web
50
Internet marketing
46
Online-Marketing
46
Beziehungsmarketing
43
Relationship marketing
43
Advertising
32
Marketing management
31
Marketingmanagement
31
Werbung
31
Luxury goods
19
Luxusgüter
19
International marketing
17
Internationales Marketing
17
Designation of origin
16
Herkunftsbezeichnung
16
Viral marketing
16
Virales Marketing
16
social media
16
Emotion
13
brand equity
13
China
11
Corporate reputation
11
Emerging economies
11
Firmenimage
11
Personality psychology
11
Persönlichkeitspsychologie
11
Schwellenländer
11
brand attitude
11
purchase intention
11
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302
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Abimbola, Temi
3
Fazli-Salehi, Reza
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Madadi, Rozbeh
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Nagar, Komal
3
Sorescu, Alina
3
Swaminathan, Vanitha
3
Torres, Ivonne M.
3
Zúñiga, Miguel Ángel
3
Anabila, Peter
2
Arora, Amit
2
Arora, Anshu
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Biraghi, Silvia
2
Brooks, Gillian
2
Casaló, Luis V.
2
Chu, Shu-chuan
2
Dahl, Darren W.
2
Dean, Dianne
2
Fuchs, Christoph
2
Grohmann, Bianca
2
Gupta, Suraksha
2
Hennig-Thurau, Thorsten
2
Houston, Mark B.
2
Jayachandran, Satish
2
Kang, Inwon
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Jooyoung
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Kim, Soojin
2
Kitchen, Philip J.
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Koo, Jakyung
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Korai, Bernard
2
Kwak, Hyokjin
2
Lopes, Evandro Luiz
2
Loureiro, Sandra Maria Correia
2
MacInnis, Deborah J.
2
Maehle, Natalia
2
McIntyre, John R.
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Melewar, T. C.
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Journal of international consumer marketing
Journal of marketing communications
Journal of marketing
Qualitative market research : an international journal
Journal of business research : JBR
581
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
89
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
SpringerLink / Bücher
71
Marketing letters : a journal of research in marketing
70
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
The marketing review
52
Journal of retailing
51
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ECONIS (ZBW)
305
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305
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1
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
4
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
5
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
6
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
7
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
8
Can encroachment benefit hotel franchisees?
Kim, Tongil TI
;
Jap, Sandy D.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10013258821
Saved in:
9
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
10
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
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