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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~person:"Anand, Sandip"
~person:"Meng, Juan"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
6
Konsumentenverhalten
6
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
4
Music
3
Musik
3
Advertising music
2
Music industry
2
Musikwirtschaft
2
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2
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Advertising skepticism
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Attitude toward advertising music
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Black people
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Anand, Sandip
Meng, Juan
Khare, Arpita
7
Muehling, Darrel D.
6
Torres, Ivonne M.
6
Zúñiga, Miguel Ángel
6
Phau, Ian
5
Um, Nam-Hyun
5
Fazli-Salehi, Reza
4
Kim, Soojung
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Muralidharan, Sidharth
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3
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Chikweche, Tendai
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Dodoo, Naa Amponsah
3
Gavish, Yossi
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Goodrich, Kendall
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Kareklas, Ioannis
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Kim, Dong Hoo
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Kim, Soojin
3
Laroche, Michel
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Lee, Joonghwa
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Lee, Wei-Na
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Liu, Yu
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Lopes, Evandro Luiz
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Mooij, Marieke K. de
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Nagar, Komal
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Pelsmacker, Patrick de
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Pentina, Iryna
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Phua, Joe
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Raja, Md Washim
3
Segev, Sigal
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3
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Journal of international consumer marketing
Journal of marketing communications
Health marketing quarterly
2
International business and economics research journal
2
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of business ethics : JOBE
1
Journal of euromarketing
1
Journal of internet commerce
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Services marketing quarterly
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The journal of product & brand management
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
2
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
3
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
4
The mediating effects of presumed influences on Taiwanese consumers’ skepticism toward celebrity endorsed advertising
Pan, Po-Lin
;
Meng, Juan
;
Lee, Pei-Ling
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10011669317
Saved in:
5
Measurement equivalency of Web service quality instruments : a test on Chinese and African American consumers
Meng, Juan
;
Mummalaneni, Venkatapparao
- In:
Journal of international consumer marketing
22
(
2010
)
3
,
pp. 259-269
Persistent link: https://www.econbiz.de/10003995605
Saved in:
6
Technology Readiness Index (TRI) : assessing cross-cultural validity
Meng, Juan
;
Elliott, Kevin M.
;
Hall, Mark C.
- In:
Journal of international consumer marketing
22
(
2010
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10003946631
Saved in:
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