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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~person:"Chen, Chen-yueh"
~person:"Dodoo, Naa Amponsah"
~person:"Raja, Md Washim"
~person:"Sivakumaran, Bharadhwaj"
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Advertising effects
9
Werbewirkung
9
Consumer behaviour
6
Konsumentenverhalten
6
Advertising
5
Werbung
5
Music
3
Musik
3
Advertising music
2
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Musikwirtschaft
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Werbemusik
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Attitude toward advertising music
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Chen, Chen-yueh
Dodoo, Naa Amponsah
Raja, Md Washim
Sivakumaran, Bharadhwaj
Bellman, Steven
5
Varan, Duane
5
Muehling, Darrel D.
4
Neijens, Peter C.
4
Pelsmacker, Patrick de
4
Torres, Ivonne M.
4
Um, Nam-Hyun
4
Zúñiga, Miguel Ángel
4
Anand, Sandip
3
Fazli-Salehi, Reza
3
Fullerton, Jami A.
3
Kendrick, Alice
3
Kim, Dong Hoo
3
Kim, Soojung
3
Madadi, Rozbeh
3
Phua, Joe
3
Robinson, Jennifer A.
3
Allan, David
2
Bailey, Ainsworth Anthony
2
Belanche, Daniel
2
Chan, Fong Yee
2
Dalakas, Vassilis
2
Dens, Nathalie
2
Drennan, Judy
2
Erdogan, B. Zafer
2
Hornikx, Jos
2
Huhmann, Bruce A.
2
Jeong, Yongick
2
Jung, A-Reum
2
Kareklas, Ioannis
2
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Kent, Robert J.
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Kerr, Gayle
2
Lee, Joonghwa
2
Meurs, Frank van
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Mostafa, Mohamed M.
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Journal of international consumer marketing
Journal of marketing communications
Marketing intelligence & planning
3
Journal of promotion management : JPM
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sports marketing & sponsorship
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour
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Journal of global marketing
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
2
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
3
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
4
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
5
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
6
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
7
Consumer promotions in the Indian market
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10008991165
Saved in:
8
How physical attractiveness and endorser-product match-up guide selection of a female athlete endorser in China
Liu, Matthew Tingchi
;
Shi, Guicheng
;
Wong, IpKin Anthony
; …
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 169-181
Persistent link: https://www.econbiz.de/10003986198
Saved in:
9
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
Saved in:
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