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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~person:"Meng, Juan"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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Meng, Juan
Khare, Arpita
7
Muehling, Darrel D.
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Torres, Ivonne M.
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Journal of international consumer marketing
Journal of marketing communications
Health marketing quarterly
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International business and economics research journal
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International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of business ethics : JOBE
1
Journal of euromarketing
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Journal of internet commerce
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Services marketing quarterly
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ECONIS (ZBW)
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1
The mediating effects of presumed influences on Taiwanese consumers’ skepticism toward celebrity endorsed advertising
Pan, Po-Lin
;
Meng, Juan
;
Lee, Pei-Ling
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10011669317
Saved in:
2
Technology Readiness Index (TRI) : assessing cross-cultural validity
Meng, Juan
;
Elliott, Kevin M.
;
Hall, Mark C.
- In:
Journal of international consumer marketing
22
(
2010
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10003946631
Saved in:
3
Measurement equivalency of Web service quality instruments : a test on Chinese and African American consumers
Meng, Juan
;
Mummalaneni, Venkatapparao
- In:
Journal of international consumer marketing
22
(
2010
)
3
,
pp. 259-269
Persistent link: https://www.econbiz.de/10003995605
Saved in:
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