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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~source:"econis"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Einkaufsverhalten"
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Subject
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Konsumentenverhalten
Consumer behaviour
614
Advertising effects
152
Werbewirkung
152
Brand image
144
Markenimage
144
Brand management
130
Markenführung
130
Advertising
114
Werbung
112
Internet marketing
92
Online-Marketing
92
Social Web
67
Social web
67
Brand
60
Markenartikel
60
Cultural identity
55
Kulturelle Identität
55
China
48
Designation of origin
48
Herkunftsbezeichnung
48
Viral marketing
48
Virales Marketing
48
Beziehungsmarketing
43
Relationship marketing
43
USA
41
United States
41
National culture
38
Nationalkultur
38
Online retailing
38
Online-Handel
38
Marketing management
37
Marketingmanagement
37
Comparison
32
Emotion
32
Vergleich
32
India
29
Indien
29
Luxury goods
29
Luxusgüter
29
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Undetermined
408
Free
21
Type of publication
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Article
612
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
614
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Language
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English
614
Author
All
Khare, Arpita
7
Muehling, Darrel D.
6
Torres, Ivonne M.
6
Zúñiga, Miguel Ángel
6
Phau, Ian
5
Um, Nam-Hyun
5
Fazli-Salehi, Reza
4
Kim, Soojung
4
Madadi, Rozbeh
4
Muralidharan, Sidharth
4
Schultz, Don E.
4
Xue, Fei
4
Zhang, Dan
4
Anand, Sandip
3
Arora, Amit
3
Arora, Anshu
3
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Chikweche, Tendai
3
Dodoo, Naa Amponsah
3
Gavish, Yossi
3
Goodrich, Kendall
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Laroche, Michel
3
Lee, Joonghwa
3
Lee, Wei-Na
3
Liu, Yu
3
Lopes, Evandro Luiz
3
Meng, Juan
3
Mooij, Marieke K. de
3
Nagar, Komal
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Raja, Md Washim
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
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Published in...
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Journal of international consumer marketing
Journal of marketing communications
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,929
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
Journal of marketing
288
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
Journal of food products marketing
231
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ECONIS (ZBW)
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614
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1
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
4
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
5
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
6
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
7
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
8
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
9
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
A cross-national study investigating the role of country of origin and word of mouth in expatriates' decision process when seeking a healthcare provider
Freundt, Valeria L. M. A.
;
Bortoluzzo, Adriana Bruscato
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10014321449
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