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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~source:"econis"
~subject:"Nationalkultur"
~type_genre:"Aufsatz in Zeitschrift"
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Nationalkultur
Consumer behaviour
607
Konsumentenverhalten
607
Advertising effects
152
Werbewirkung
152
Brand image
143
Markenimage
143
Brand management
129
Markenführung
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Advertising
114
Werbung
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Internet marketing
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Online-Marketing
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Social web
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Brand
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Kulturelle Identität
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Virales Marketing
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Designation of origin
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Herkunftsbezeichnung
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Beziehungsmarketing
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Comparison
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purchase intention
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Aufsatz in Zeitschrift
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Gavish, Yossi
3
Shoham, Aviv
3
Acikdilli, Gaye
1
Alhajsaleh, Nael
1
Amarullah, Dudi
1
Bahhouth, Victor
1
Baidoun, Samir
1
Basfirinci, Cigdem
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Bizarrias, Flávio Santino
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Branchik, Blaine
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Bui Nhat Vuong
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Capece, Guendalina
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Chebat, Jean-Charles
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Chu, Shu-chuan
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Cilingir, Zuhal
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Cleveland, Mark
1
Cucato, Jussara da S. T.
1
Dharmani, Pranav
1
Di Pillo, Francesca
1
Durvasula, Srinivas
1
Ekici, Ahmet
1
Elahee, Mohammad Niamat
1
Elliott, Kevin M.
1
Fazli-Salehi, Reza
1
Fon Sim Ong
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Ghosh Chowdhury, Tilottama
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Godwin, Lynn
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Ha Nam Khanh Giao
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Hall, Mark C.
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Hamouda, Mohammed
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Handriana, Tanti
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Helgeson, James G.
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Ho, Nga-Ki Mavis
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Ishii, Kenichi
1
Kaffashpoor, Azar
1
Karimi, Sahar
1
Kurpis, Lada Helen V.
1
Kuusik, Andres
1
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Journal of international consumer marketing
Journal of marketing communications
Journal of business research : JBR
33
Journal of global marketing
22
Asia Pacific journal of marketing and logistics
16
Journal of retailing and consumer services
15
International marketing review
12
Journal of international marketing
9
Cogent business & management
6
International journal of retail & distribution management
6
Journal of euromarketing
6
Psychology & marketing
6
The journal of consumer marketing
6
Cross cultural management : an international journal
5
International journal of business and emerging markets : IJBEM
5
International journal of consumer studies
5
International journal of emerging markets
5
Journal of travel and tourism marketing
5
Australasian marketing journal
4
International business review : the official journal of the European International Business Academy
4
Journal of Islamic marketing
4
Journal of business ethics : JOBE
4
Journal of consumer behaviour : an international research review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Central European business review : CEBR
3
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics and management
3
Journal of marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Organizations and markets in emerging economies
3
AMS review : official publication of the Academy of Marketing Science
2
Cross cultural & strategic management
2
Economic research
2
Economic review : journal of economics & business
2
European journal of international management : EJIM
2
Global journal of business research : GJBR
2
International journal of business and globalisation : IJBG
2
International journal of business anthropology
2
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ECONIS (ZBW)
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1
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
2
Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
Saved in:
3
The moderating role of Hofstede's cultural dimensions on consumer purchasing of organic food
Matharu, Gurmeet Kaur
;
von der Heidt, Tania
;
Sorwar, Golam
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10014515005
Saved in:
4
A systematic literature review of the relationship between consumer ethnocentrism and product evaluation
Trivedi, Sunil Dutt
;
Tapar, Archit Vinod
;
Dharmani, Pranav
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10014515006
Saved in:
5
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
6
Utilization of theory of planned behavior to predict consumer behavioral intention toward "buy-local" campaign : do national identity expressions matter?
Amarullah, Dudi
;
Handriana, Tanti
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 526-541
Persistent link: https://www.econbiz.de/10014422444
Saved in:
7
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
8
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
9
"The Great War" in the auto-making industry : banal nationalism and symbolic domination and country-of-origin effect in consumer culture
Rius-Ulldemolins, Joaquim
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 98-112
Persistent link: https://www.econbiz.de/10012423926
Saved in:
10
Chinese website design : communication as a mirror of culture
Capece, Guendalina
;
Di Pillo, Francesca
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
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