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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of brand management : an international journal"
~person:"Fitzsimons, Gavan J."
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Fitzsimons, Gavan J.
Dhar, Ravi
11
Phau, Ian
8
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7
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7
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7
Gijsbrechts, Els
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Journal of international consumer marketing
Journal of marketing research : JMR
The journal of brand management : an international journal
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Handbook on brand and experience management
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing theory and practice : JMTP
1
Marketing letters : a journal of research in marketing
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Psychology & marketing
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The Routledge companion to identity and consumption
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ECONIS (ZBW)
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Putting brands in their place : how a lack of control keeps brands contained
Cutright, Keisha M.
;
Bettman, James R.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10009755694
Saved in:
2
Spotlights, floodlights, and the magic number zero : simple effects tests in moderated regression
Spiller, Stephen A.
;
Fitzsimons, Gavan J.
;
Lynch, John G.
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 277-288
Persistent link: https://www.econbiz.de/10009737766
Saved in:
3
How asking “who am I?” affects what consumers buy : the influence of self-discovery on consumption
Wu, Eugenia C.
;
Cutright, Keisha M.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 296-307
Persistent link: https://www.econbiz.de/10008988448
Saved in:
4
Product contagion: changing consumer evaluations through physical contact with "disgusting" products
Morales, Andrea C.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 272-283
Persistent link: https://www.econbiz.de/10003486926
Saved in:
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