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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing research : JMR"
~source:"econis"
~subject:"Brand management"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Consumer behaviour
662
Konsumentenverhalten
662
Brand image
100
Markenimage
100
Markenführung
87
Market research
65
Marktforschung
65
Advertising effects
59
Werbewirkung
59
Cultural identity
50
Kulturelle Identität
50
Experiment
48
USA
46
United States
46
Designation of origin
44
Herkunftsbezeichnung
44
Brand
43
China
43
Internet marketing
43
Markenartikel
43
Online-Marketing
43
Präferenztheorie
40
Theory of preferences
40
Beziehungsmarketing
37
Relationship marketing
37
Advertising
36
Online retailing
36
Online-Handel
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Werbung
36
Emotion
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National culture
34
Nationalkultur
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Social Web
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Social web
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Comparison
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Vergleich
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Cognition
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Kognition
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Arora, Amit
2
Arora, Anshu
2
Batra, Rajeev
2
Fazli-Salehi, Reza
2
Feinberg, Fred M.
2
Kang, Inwon
2
Koo, Jakyung
2
Kumar, V.
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Phau, Ian
2
Torres, Ivonne M.
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Wedel, Michel
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Allan, David
1
Amaldoss, Wilfred
1
Anand, Sandip
1
Andrews, Lynda
1
Aribarg, Anocha
1
Arnita, Devi
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Arora, Neeraj
1
Avery, Jill
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Aydinoğlu, Nilüfer Z.
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Journal of international consumer marketing
Journal of marketing research : JMR
Journal of business research : JBR
410
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
SpringerLink / Bücher
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
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81
Branding alters attitude functions and reduces the advantage of function-matching persuasive appeals
LeBoeuf, Robyn A.
;
Simmons, Joseph P.
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 348-360
Persistent link: https://www.econbiz.de/10003965483
Saved in:
82
Why do consumers buy counterfeit luxury brands?
Wilcox, Keith
;
Kim, Hyeong Min
;
Sen, Sankar
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10003828031
Saved in:
83
Field dependency and brand cognitive structures
Ng, Sharon
;
Houston, Michael J.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10003828038
Saved in:
84
Gender dimensions of brand personality
Grohmann, Bianca
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 105-119
Persistent link: https://www.econbiz.de/10003810265
Saved in:
85
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
86
Distribution intensity and new car choice
Bucklin, Randolph E.
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
Saved in:
87
Estimating promotion response when competitive promotions are unobservable
Moon, Sangkil
;
Kamakura, Wagner A.
;
Ledolter, Johannes
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 503-515
Persistent link: https://www.econbiz.de/10003547883
Saved in:
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