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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : JPM"
~person:"Kang, Inwon"
~person:"Phau, Ian"
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Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
6
Brand image
5
Markenimage
5
Brand
3
Luxury goods
3
Luxusgüter
3
Markenartikel
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Affective identification
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Brand extension
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Brand resonance
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Cognition
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Culturally symbolic brands
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Fashion
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International marketing
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Internationales Marketing
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Millennial consumers
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brand evaluation
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brand familiarity
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brand strategies
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Kang, Inwon
Phau, Ian
Arora, Anshu
4
Arora, Amit
3
Wu, Jun
3
Arli, Denni
2
Callison, Coy
2
Dardis, Frank E.
2
Fazli-Salehi, Reza
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Kim, Eunice
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Koo, Jakyung
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Lee, Sang Yeal
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Lee, Sangwon
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Lopes, Evandro Luiz
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Madadi, Rozbeh
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Park, Jae Hee
2
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2
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Sung, Yongjun
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Torres, Ivonne M.
2
Xue, Fei
2
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Abdelwahab, Dalia
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Journal of international consumer marketing
Journal of promotion management : JPM
Journal of business research : JBR
5
Journal of fashion marketing and management
5
Marketing intelligence & planning
4
The journal of brand management : an international journal
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Country of origin effect : looking back and moving forward
1
European journal of marketing : EJM
1
International journal of consumer studies
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Journal of retailing and consumer services
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
6
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6
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1
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
2
Evaluation of culturally symbolic brand : the role of "fear of missing out" phenomenon
Kang, Inwon
;
Son, Jeyoung
;
Koo, Jakyung
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 270-286
Persistent link: https://www.econbiz.de/10012200733
Saved in:
3
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
4
Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
Saved in:
5
Do prototypical brands have an advantage over me-too brands in mature marketplace?
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
25
(
2013
)
5
,
pp. 305-318
Persistent link: https://www.econbiz.de/10010210571
Saved in:
6
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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