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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : JPM"
~person:"Phau, Ian"
~subject:"Luxury goods"
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Luxury goods
Brand management
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Phau, Ian
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Journal of international consumer marketing
Journal of promotion management : JPM
Journal of business research : JBR
4
Journal of fashion marketing and management
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The journal of brand management : an international journal
2
Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Brand management ; Vol. 4
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Country of origin effect : looking back and moving forward
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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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