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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : JPM"
~person:"Phau, Ian"
~type:"article"
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
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Brand
3
Brand image
3
Markenartikel
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Markenimage
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Luxury goods
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brand familiarity
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brand strategies
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competitive advantage
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consumer risks
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extrinsic cues
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ingredient authenticity
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ingredient branding
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luxury branding
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me-too brand
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Phau, Ian
Arora, Anshu
4
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3
Wu, Jun
3
Arli, Denni
2
Callison, Coy
2
Dardis, Frank E.
2
Fazli-Salehi, Reza
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Kang, Inwon
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Kim, Eunice
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Abdelwahab, Dalia
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Agheshlouei, Hamed
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Journal of international consumer marketing
Journal of promotion management : JPM
Journal of business research : JBR
5
Marketing intelligence & planning
4
Journal of fashion marketing and management
3
The journal of brand management : an international journal
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Country of origin effect : looking back and moving forward
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of retailing and consumer services
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Journal of vacation marketing : an international journal
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Strategic change
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The journal of consumer marketing
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ECONIS (ZBW)
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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
2
Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
Saved in:
3
Do prototypical brands have an advantage over me-too brands in mature marketplace?
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
25
(
2013
)
5
,
pp. 305-318
Persistent link: https://www.econbiz.de/10010210571
Saved in:
4
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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