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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~isPartOf:"The journal of brand management : an international journal"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Kundenzufriedenheit"
~subject:"Social web"
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B-to-B-Marketing
Brand management
Clothing
Kundenzufriedenheit
Social web
Beziehungsmarketing
13
Consumer behaviour
13
Konsumentenverhalten
13
Relationship marketing
13
Brand image
9
Markenführung
9
Markenimage
9
Customer satisfaction
8
Brand
4
Dienstleistungsqualität
4
Markenartikel
4
Service quality
4
Social Web
4
Ghana
3
India
3
Indien
3
Internet marketing
3
Lieferantenmanagement
3
Malaysia
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Supplier relationship management
3
relationship marketing
3
Bekleidung
2
CRM
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Measurement
2
Messung
2
Online retailing
2
Online-Handel
2
Perception
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18
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Khare, Arpita
Malhotra, Naresh K.
Xun, Jiyao
Balmer, John M. T.
13
Merrilees, Bill
10
Powell, Shaun M.
10
Burmann, Christoph
7
Johnson, Lester W.
7
Miller, Dale
7
Golob, Urša
6
Ind, Nicholas
6
Kernstock, Joachim
6
Melewar, T. C.
6
Abratt, Russell
5
Burghausen, Mario
5
Grace, Debra
5
Iglesias, Oriol
5
Keller, Kevin Lane
5
Kulczynski, Alicia
5
Phau, Ian
5
Piehler, Rico
5
Pérez, Andrea
5
Roy, Sanjit
5
Zarantonello, Lia
5
Baxter, Stacey M.
4
Biedenbach, Galina
4
Butcher, Luke
4
Casidy, Riza
4
Davies, Mark A. P.
4
Fazli-Salehi, Reza
4
Fernandes, Teresa
4
Fetscherin, Marc
4
Gil Saura, Irene
4
Ilicic, Jasmina
4
Japutra, Arnold
4
Jones, Richard
4
Martin, Brett
4
Ozuem, Wilson
4
Podnar, Klement
4
Simkin, Lyndon
4
Torres, Ivonne M.
4
Urde, Mats
4
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Journal of international consumer marketing
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of strategic marketing
Journal of targeting, measurement and analysis for marketing
The international journal of bank marketing : IJBM
The journal of brand management : an international journal
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business research : JBR
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
International studies of management and organization
4
Journal of business-to-business marketing
4
The marketing review
4
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of consumer studies
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing intelligence & planning
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
Information technology and management
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of globalisation and small business : IJGSB
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
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ECONIS (ZBW)
18
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18
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
3
Exploring the role of the online customer experience in firms' multi-channel strategy : an empirical analysis of the retail banking services sector
Klaus, Philipp
;
Bang, Nguyen
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 429-442
Persistent link: https://www.econbiz.de/10009781100
Saved in:
4
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
5
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
6
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
7
Are you providing the "right" customer experience? : the case of Banca Popolare di Bari
Klaus, Philipp
;
Gorgoglione, Michele
;
Buonamassa, Daniela
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
7
,
pp. 506-528
Persistent link: https://www.econbiz.de/10010200806
Saved in:
8
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
9
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
10
Applying netnography to market research : the case of the online forum
Xun, Jiyao
;
Reynolds, Jonathan
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10003964161
Saved in:
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