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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~isPartOf:"The journal of brand management : an international journal"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Kundenzufriedenheit"
~subject:"Social web"
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B-to-B-Marketing
Brand management
Clothing
Kundenzufriedenheit
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Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
8
Relationship marketing
8
Brand image
5
Customer satisfaction
5
Markenführung
5
Markenimage
5
Dienstleistungsqualität
3
India
3
Indien
3
Malaysia
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2
Brand
2
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2
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Online-Marketing
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uncertainty avoidance
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Bank
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Brand loyalty
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Consumer-based virtual brand personality
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12
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Khare, Arpita
Malhotra, Naresh K.
Xun, Jiyao
Balmer, John M. T.
13
Powell, Shaun M.
10
Merrilees, Bill
8
Burmann, Christoph
7
Golob, Urša
6
Ind, Nicholas
6
Kernstock, Joachim
6
Miller, Dale
6
Burghausen, Mario
5
Grace, Debra
5
Iglesias, Oriol
5
Johnson, Lester W.
5
Keller, Kevin Lane
5
Phau, Ian
5
Piehler, Rico
5
Zarantonello, Lia
5
Abratt, Russell
4
Baxter, Stacey M.
4
Biedenbach, Galina
4
Butcher, Luke
4
Davies, Mark A. P.
4
Fetscherin, Marc
4
Ilicic, Jasmina
4
Jones, Richard
4
Kulczynski, Alicia
4
Melewar, T. C.
4
Podnar, Klement
4
Urde, Mats
4
Valette-Florence, Pierre
4
Wiedmann, Klaus-Peter
4
Abimbola, Temi
3
Chapleo, Chris
3
Fazli-Salehi, Reza
3
Gil Saura, Irene
3
Greyser, Stephen A.
3
Grohmann, Bianca
3
Guido, Gianluigi
3
Gunasti, Kunter
3
Guzman, Francisco
3
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Journal of international consumer marketing
Journal of targeting, measurement and analysis for marketing
The international journal of bank marketing : IJBM
The journal of brand management : an international journal
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business research : JBR
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
International studies of management and organization
4
Journal of business-to-business marketing
4
The marketing review
4
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of consumer studies
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing intelligence & planning
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
Information technology and management
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of globalisation and small business : IJGSB
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
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ECONIS (ZBW)
12
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12
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1
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
2
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
3
Are you providing the "right" customer experience? : the case of Banca Popolare di Bari
Klaus, Philipp
;
Gorgoglione, Michele
;
Buonamassa, Daniela
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
7
,
pp. 506-528
Persistent link: https://www.econbiz.de/10010200806
Saved in:
4
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
5
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
6
Applying netnography to market research : the case of the online forum
Xun, Jiyao
;
Reynolds, Jonathan
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10003964161
Saved in:
7
The target and non-targeted framework : differential impact of
marketing
tactics on customer perceptions
Bang, Nguyen
;
Li, Mo
;
Chen, Cheng-hao Steve
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009611660
Saved in:
8
Examining uncertainty avoidance, relationship quality, and customer loyalty in two cultures
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Ulas, Dilber
; …
- In:
Journal of international consumer marketing
24
(
2012
)
5
,
pp. 320-337
Persistent link: https://www.econbiz.de/10009778699
Saved in:
9
What's in a university logo? : building commitment in higher education
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 137-152
Persistent link: https://www.econbiz.de/10011459513
Saved in:
10
Relationship
marketing
, customer satisfaction and loyalty : a theoretical and empirical analysis from an Asian perspective
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Chan Kok Wah
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003890671
Saved in:
1
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