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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Markenimage"
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Markenimage
Fashion
19
Mode
19
Consumer behaviour
11
Konsumentenverhalten
11
Luxury goods
6
Luxusgüter
6
Brand management
5
Frauen
5
Markenführung
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Women
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Bekleidungsindustrie
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Clothing industry
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Australia
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Australien
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Brand image
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Social Web
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Social web
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Textile distribution
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Textilhandel
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Advertising
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China
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Cultural identity
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Internet marketing
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Kulturelle Identität
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Online-Marketing
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Rules of origin
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Ursprungsregeln
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Weibliche Arbeitskräfte
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Werbung
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fashion
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(un)veiling
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Bang, Nguyen
1
Chaney, Isabella
1
Chen, Cheng-Hao Steve
1
Cheong, Edith
1
Hackley, Christopher E.
1
Loo, Benaliza Kung-ying
1
Melewar, T. C.
1
Phau, Ian
1
Wu, Meng-Shan
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Journal of international consumer marketing
Qualitative market research : an international journal
Journal of fashion marketing and management
22
Journal of business research : JBR
13
Journal of global fashion marketing : JGfM
9
Journal of retailing and consumer services
9
Cogent business & management
5
Psychology & marketing
5
The journal of brand management : an international journal
5
International journal of business and globalisation : IJBG
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
3
Journal of Islamic marketing
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
Innovatives Markenmanagement
2
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer eBook Collection
2
The IUP journal of marketing management : IJMM
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Apps management and e-commerce transactions in real-time
1
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Competitiveness review : CR
1
Corporate governance : international journal of business in society
1
Country of origin effect : looking back and moving forward
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-business : state of the art of ICT based challenges and solutions
1
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ECONIS (ZBW)
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1
Intenationalisation strategy of iconic Malaysian high
fashion
brands
Loo, Benaliza Kung-ying
;
Hackley, Christopher E.
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 406-420
Persistent link: https://www.econbiz.de/10010127851
Saved in:
2
Luxury
fashion
brands : factors influencing young female consumers' luxury
fashion
purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
3
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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