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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Duong, Giang Huong"
~person:"Fazli-Salehi, Reza"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Markenführung
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
5
Brand image
4
Markenimage
4
Beziehungsmarketing
3
Brand
3
Markenartikel
3
Relationship marketing
3
Advertising
2
Advertising effects
2
Cultural identity
2
Kulturelle Identität
2
Personality psychology
2
Persönlichkeitspsychologie
2
Social Web
2
Social web
2
Werbewirkung
2
Werbung
2
Agreeableness
1
Anthropomorphism
1
Brand community
1
Brand globalness
1
Brand loyalty
1
Brand page interactivity
1
Comedy production content
1
Communal-brand connection
1
Community involvement
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Consumer-brand relationship
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Content quality
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Cross-cultural relations
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Customer brand engagement
1
Customer integration
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Elaboration likelihood model
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Ethnic disidentification
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Duong, Giang Huong
Fazli-Salehi, Reza
Johnson, Lester W.
5
Phau, Ian
5
Baxter, Stacey M.
4
Fetscherin, Marc
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Mirzaei, Abas
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Torres, Ivonne M.
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Zarantonello, Lia
3
Zúñiga, Miguel Ángel
3
Abdelwahab, Dalia
2
Abratt, Russell
2
Arora, Amit
2
Arora, Anshu
2
Atwal, Glyn
2
Biedenbach, Galina
2
Borges, Adilson
2
Butcher, Luke
2
Casidy, Riza
2
Confente, Ilenia
2
Dens, Nathalie
2
Dwivedi, Abhishek
2
Fazal-e-Hasan, Syed
2
Gil Saura, Irene
2
Giraldi, Janaina de Moura Engracia
2
Grappi, Silvia
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Gray, David
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Grohmann, Bianca
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Journal of international consumer marketing
The journal of brand management : an international journal
Asia Pacific journal of marketing and logistics
1
Journal of consumer marketing
1
Journal of marketing communications
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Services marketing quarterly
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ECONIS (ZBW)
5
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1
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5
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5
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1
The impact of interpersonal traits (extraversion and agreeableness) on consumers' self-brand connection and communal-brand connection with anthropomorphized brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 13-34
Persistent link: https://www.econbiz.de/10013170470
Saved in:
2
The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
3
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
4
Engagement in the online brand community : impacts of cultural traits
Long Hoang Le
;
Duong, Giang Huong
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 146-158
Persistent link: https://www.econbiz.de/10012200812
Saved in:
5
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
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