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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Grappi, Silvia"
~subject:"Emotion"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Einkaufsverhalten"
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Emotion
Konsumentenverhalten
Consumer behaviour
4
Brand
2
Brand image
2
Brand management
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Markenführung
2
Markenimage
2
Product counterfeiting
2
Produktpiraterie
2
Beziehungsmarketing
1
Brand hate
1
Consumer emotions
1
Consumer-brand relationship
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Ethics
1
Ethik
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Kaufentscheidung
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Market research
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Marktforschung
1
Offenbarte Präferenzen
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Purchase decision
1
Qualitative analysis
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Relationship marketing
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Revealed preferences
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anti-brand
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empathy
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feelings of hate
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moral violations
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Grappi, Silvia
Phau, Ian
9
Khare, Arpita
7
Johnson, Lester W.
5
Torres, Ivonne M.
5
Zúñiga, Miguel Ángel
5
Baxter, Stacey M.
4
Fazli-Salehi, Reza
4
Fetscherin, Marc
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Lopes, Evandro Luiz
4
Madadi, Rozbeh
4
Sung, Yongjun
4
Wagner, Ralf
4
Wiedmann, Klaus-Peter
4
Xue, Fei
4
Zarantonello, Lia
4
Zhang, Dan
4
Abratt, Russell
3
Arora, Amit
3
Arora, Anshu
3
Butcher, Luke
3
Casidy, Riza
3
Chikweche, Tendai
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Gabrielli, Veronica
3
Gavish, Yossi
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Jin, Byoungho
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Lee, Sangwon
3
Liu, Yu
3
Meng, Juan
3
Mirzaei, Abas
3
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Journal of international consumer marketing
The journal of brand management : an international journal
European journal of marketing : EJM
2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
International journal of arts management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing and the country of origin effect : the global impact of 'Made in Italy'
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of world business : JWB
1
Luxury marketing : a challenge for theory and practice
1
Management decision : MD
1
Management international review : MIR ; journal of international business
1
Percorsi
1
Psychology & marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
4
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1
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
2
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
3
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
4
Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo
;
Romani, Simona
;
Pace, Stefano
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
Saved in:
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