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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Ross, William T."
~subject:"Markenführung"
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Ross, William T.
Johnson, Lester W.
5
Phau, Ian
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Baxter, Stacey M.
4
Fetscherin, Marc
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Ilicic, Jasmina
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Kulczynski, Alicia
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Journal of international consumer marketing
The journal of brand management : an international journal
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Psychology & marketing
1
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ECONIS (ZBW)
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My brand identity lies in the brand name : personified suggestive brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 607-621
Persistent link: https://www.econbiz.de/10012297835
Saved in:
2
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
Saved in:
3
The unique effects of branding on variety perception
Puligadda, Sanjay
;
Ross, William T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10008758988
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